Our Partners.
Over 120 of the most progressive and purposeful brands and retailers are united by the Mtick, creating a trusted and vibrant global menopause category.
The MenoChain
Our definition of menopause-friendly is any product that can help support one or more of the 48 signs. This means 48 reasons to better support and serve the menopausal consumer.
From clothing to bedding, skincare to nutrition and dental care to eye health, menopause
spans every category of retail.
Every category of retail
has a role to play.
Our definition of menopause-friendly represents any product that can support any one of the 48 signs a woman in menopause might be experiencing – this equals 48 opportunities to deliver a better lived experience to the consumer.
After all, the change changes everything and there is no category untouched by the menopause.
- Vitamins & Supplements
- Femcare
- Skincare
- Haircare
- Nutrition & Digestive Health
- Bedding
- Cosmetics
- Sleep
- Clothing & apparel
- Dental Care
- Sexual Health
- Toiletries
- Medicine
- Intimate Care
- Health & Fitness
- Eye Health
Partnership benefits
As a member of the GenM Collective, brands and retailers gain access to a series of benefits designed to drive purposeful growth, powered by the universal menopause-friendly shopping symbol, the MTick.
- For Brands
- For Retailers
Item 1
01. MTick® Certification
Ability to MTick certify products as MTick Menopause-Friendly*, delivering visibility to your products and trust to the menopausal consumer.
03. Industry Insights
Access to strategic insights delivered by industry-leading research companies such as Kantar and EPIC Conjoint providing category, product, and shopper performance data.
02. Retail Exposure
Retail partner exposure to collaboratively grow the menopause category through MTick-certified ranging opportunities and meet the buyer initiatives.
04. Consumer Research
Access to GenM’s annual consumer research, providing actionable insights to better understand and serve the menopausal consumer.
05. Collective Events
Invitation to GenM LIVE, an annual event bringing together the Collective together for powerful collaboration, insights and meet the retailer exhibition opportunities.
07. Marketing Activity
Marketing exposure through GenM website listing, partnership assets, PR & Social launch support and global stage presences, driving awareness of your brand and MTick certified products.
06. Menopause Month Campaign
Access to GenM’s October World Menopause Awareness Month Campaign, delivered through impactful asset toolkit to raise awareness and sponsorship opportunities.
08. Annual Awards
Entry into the coveted annual MTick Awards, celebrating and showcasing the brands driving visibility to menopause, judged by an expert panel of retail industry leaders.
09. Digital Hub
Access to digital partner hub as a communications and asset platform, enabling partners to connect and share in real-time.
Sound good?
Get in touch with our team and we’ll be happy to chat through the process in more detail and answer any of your questions.
01. MTick® Certification
Ability to MTick certify products as MTick Menopause-Friendly*, delivering visibility to your products and trust to the menopausal consumer.
02. Retail Exposure
Retail partner exposure to collaboratively grow the menopause category through MTick-certified ranging opportunities and meet the buyer initiatives.
03. Industry Insights
Access to strategic insights delivered by industry-leading research companies such as Kantar and EPIC Conjoint providing category, product, and shopper performance data.
04. Consumer Researchcation
Access to GenM’s annual consumer research, providing actionable insights to better understand and serve the menopausal consumer.
05. Collective Events
Invitation to GenM LIVE, an annual event bringing together the Collective together for powerful collaboration, insights and meet the retailer exhibition opportunities.
06. Menopause Month Campaign
Access to GenM’s October World Menopause Awareness Month Campaign, delivered through impactful asset toolkit to raise awareness and sponsorship opportunities.
07. Marketing Activity
Marketing exposure through GenM website listing, partnership assets, PR & Social launch support and global stage presences, driving awareness of your brand and MTick certified products.
08. Annual Awards
Entry into the coveted annual MTick Awards, celebrating and showcasing the brands driving visibility to menopause, judged by an expert panel of retail industry leaders.
09. Digital Hub
Access to digital partner hub as a communications and asset platform, enabling partners to connect and share in real-time.
Sound good?
Get in touch with our team and we’ll be happy to chat through the process in more detail and answer any of your questions.
Item 1
01. MTick Certification
Ability to MTick certify products as MTick Menopause-Friendly*, delivering visibility to your products and trust to the menopausal consumer.
02. Commercial Growth
Proven commercial growth and category expansion opportunity through MTick-certified ranging opportunities and meet the supplier initiatives.
03. Category Development
End-to-end consultancy services for online and instore activations, including range insights, merchandising recommendations, visual POS concepts and proposition delivery.
04. Industry Insights
Access to strategic insights delivered by industry-leading research companies such as Kantar and EPIC Conjoint providing category, product, and shopper performance data.
05. Consumer Research
Access to GenM’s annual consumer research, providing actionable insights to better understand and serve the menopausal consumer.
06. Collective Events
Invitation to GenM LIVE, an annual event bringing together the Collective together for powerful collaboration, insights and meet the supplier exhibition opportunities.
07.Menopause Month Campaign
Access to GenM’s October World Menopause Awareness Month Campaign, delivered through impactful asset toolkit to raise awareness and sponsorship opportunities.
08. Marketing Activity
Marketing exposure through GenM website listing, partnership assets, PR & Social launch support and global stage presences, driving awareness of your legacy-making retail leadership.
09. Annual Awards
Entry into the coveted annual MTick Awards, celebrating and showcasing retailers that are driving visibility to menopause, judged by an expert panel of retail industry leaders.
Sound good?
Get in touch with our team and we’ll be happy to chat through the process in more detail and answer any of your questions.
01. MTick Certification
Ability to MTick certify products as MTick Menopause-Friendly*, delivering visibility to your products and trust to the menopausal consumer.
02. Commercial Growth
Proven commercial growth and category expansion opportunity through MTick-certified ranging opportunities and meet the supplier initiatives.
03. Category Development
End-to-end consultancy services for online and instore activations, including range insights, merchandising recommendations, visual POS concepts and proposition delivery.
04. Industry Insights
Access to strategic insights delivered by industry-leading research companies such as Kantar and EPIC Conjoint providing category, product, and shopper performance data.
05. Consumer Research
Access to GenM’s annual consumer research, providing actionable insights to better understand and serve the menopausal consumer.
06. Collective Events
Invitation to GenM LIVE, an annual event bringing together the Collective together for powerful collaboration, insights and meet the supplier exhibition opportunities.
07.Menopause Month Campaign
Access to GenM’s October World Menopause Awareness Month Campaign, delivered through impactful asset toolkit to raise awareness and sponsorship opportunities.
08. Marketing Activity
Marketing exposure through GenM website listing, partnership assets, PR & Social launch support and global stage presences, driving awareness of your legacy-making retail leadership.
09. Annual Awards
Entry into the coveted annual MTick Awards, celebrating and showcasing retailers that are driving visibility to menopause, judged by an expert panel of retail industry leaders.
Sound good?
Get in touch with our team and we’ll be happy to chat through the process in more detail and answer any of your questions.
A mission powered by partnership.
At Holland & Barrett we have been working with our customers for many years on better understanding and supporting their menopause symptoms. We know first hand that menopause symptoms can be confusing and due to the stigma associated with it, women often find it confusing to know what solutions work best for them. The mission behind GenM will benefit millions of women and we are proud Founding Partners of the cooperative.
Lina Chan
Director of Women’s Health
The aim of our collaboration with GenM Collective, is to help our customers, who are either experiencing or will experience symptoms of menopause, to recognise their symptoms early and provide them with the relevant products to improve their personal experience. We hope that we can expand the roll-out to further stores in the future to help raise awareness of the common signs of menopause to our customers and to provide education on the specific products which can help them.
Michael Figg
Senior Buying Manager
Tesco is committed to transforming the shopping experience for those going through the menopause and working with GenM is the next step in supporting our customers and colleagues. We hope the dedicated display in stores and the online filter will provide reassurance around what products are safe to use and help signpost to products that can ease the symptoms associated with menopause.
Tom Lye
Health, Beauty and Wellness Category Director
Sainsbury’s are proud to be joining with GenM – the menopause partner for brands. GenM is transforming the menopause through empowering brands to understand, serve and support this audience. They are helping to make menopause support more visible for customers and to normalise the conversation surrounding the menopause. We are looking forward to partnering with GenM to improve the menopause experience for all.
Alex Jefferson
Health & Beauty Category Director
The MTick is a game-changer in giving women more choice, empowering them to select products with the confidence to thrive through their menopause journey.
Sarah Sturgeon
Category Buying Manager
GenM MTick® Awards
Every year GenM celebrates the legacy-making brands and retailers transforming the shopping experience for millions of women in menopause.
- Retailer
- Global Brand
- Challenger Brand
- GenM Choice
- Customer Choice
Item 1
Retailer of the Year
Retailer Campaign of the Year
Item 1
Best New Product
Best Product Offer
Best MTick Deployment
Driving Menopause Awareness
Item 1
Best Breakthrough Product
Best Product Offer
Growth & Market Expansion
Best MTick Deployment
Item 1
Retail Partner of the Year
Brand Partner of the Year
Item 1
Challenger Brand of the Year
Join the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
If your enquiry is for something else, please select the most relevant tab for you:
- Join the Collective
- Marketing & Events
- Media & Press
- Collaboration Opportunities
- Other
Item 1
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields
VisionM
By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.