As one of the UK’s largest retailers, Tesco joined the GenM Collective to help improve menopause visibility and accessibility through dedicated menopausefriendly bays, curated online experiences and clearer menopause product discovery.

Following in store trials of the MTick menopause-friendly bays, featuring MTickcertified products and educational signage, they have since extended into 123 stores, a 32% increase. This follows 16% faster like-for-like growth than stores without dedicated space, showing strong customer demand, with menopause becoming the fastest-growing space allocation within Tesco’s Health, Beauty & Wellness category, increasing 27% year-on-year.

Customers can browse a dedicated menopause filter on Tesco.com featuring more than 450 carefully curated products selected to support those navigating menopause, whilst permanent in-store MTick bays continue to expand nationwide following strong customer demand and category growth.

The partnership also reflects Tesco’s wider commitment to colleague wellbeing, supporting more than 130,000 women working across the business through initiatives including menopause-friendly uniforms, increased menopause awareness and supportive workplace resources.

Through its partnership with GenM, Tesco is helping create a more supportive menopause shopping experience through dedicated in-store menopause bays, online menopause-friendly product discovery and clearer customer signposting.

The expanded permanent MTick bays bringing together trusted household brands and menopause-friendly solutions in one clearly signposted destination, helping customers more easily identify products that may support their individual menopause experience.

Alongside customer-facing initiatives, Tesco is also committed to supporting colleagues experiencing menopause through workplace wellbeing initiatives, menopause-friendly uniforms and wider awareness programmes designed to create a more inclusive and supportive environment.