The GenM Awards celebrates the legacy-making brands and retailers in our Collective transforming the menopause experience for millions of women, including how they search, source and shop.
Introducing our powerhouse panel of judges – experts and leaders from across the retail industry who brought their knowledge and insight to select our winners, driving the menopause category and shaping the future of purposeful retail.
The GenM Awards are the world’s first accolades dedicated to recognising the brands, retailers, and organisations driving real change for those experiencing menopause.
Celebrating innovation, awareness, and action, the GenM Awards shine a spotlight on the partners who are driving menopause awareness, visibility and delivering trusted solutions to make the experience of menopause better today than yesterday.
Winner
This award celebrates outstanding in-store or online retail activations created to support and serve menopausal consumers better. Recognising the power of activation in driving awareness, education, and shopper confidence, this award celebrates the retail activation that has gone above and beyond to create a visible and accessible menopause category.
Winner
Awarded to the retailer with a standout campaign raising awareness of menopause and changing the rhetoric from fear to thrive, underpinned by education, societal change and authentic representation. This retailer has helped to raise awareness of the 48 menopause signs whilst empowering women to live their best menopause.
Winner
This award celebrates the retailer demonstrating commitment to better serving the menopausal consumer through designated space for menopause-friendly products in-store and online. Underpinned by choice and trust, this retailer demonstrates excellence in curating a 360 offering to help women search, source and shop for menopause with confidence.
Winner
Issviva x Joylux Vaginal Rejuvenation Device
This award recognises a brand that launched an MTick-certified menopause-friendly product to support one or more of the 48 menopause signs. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer
Winner
Simba Hybrid Luxe mattress
Celebrating a certified menopause-friendly product that provides trusted choices to help women manage their menopause, their way. This award recognises products that demonstrate proven benefits for menopausal consumers through positive customer feedback, product testing, increased distribution and category impact.
Winner
Vitawell for their Menopause and Perimenopause Hormone Balance range
Awarded to the brand that has excelled in deploying the MTick across products and marketing channels, empowering women to more easily search, source and shop for menopause-friendly solutions with confidence
Winner
This award recognises a challenger brand that launched an MTick-certified menopause-friendly product to support one or more of the 48 menopause signs. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer
Winner
Wild Nutrition’s Food-Grown® Peri + Menopause Biotic
Celebrating a certified menopause-friendly challenger brand product that provides trusted choices to help women manage their menopause, their way. This award recognises products that demonstrate proven benefits for menopausal consumers through positive customer feedback, product testing, increased distribution and category impact.
Winner
M-Club Menopause range
Awarded to the challenger brand that has excelled in deploying the MTick across products and marketing channels, empowering women to more easily search, source and shop for menopause-friendly solutions with confidence.
Winner
This award celebrates the challenger brand that has demonstrated remarkable business growth and market expansion in the menopause sector. Through increased product listings, expanded reach, and strategic partnerships, this challenger brand has successfully scaled to serve menopausal women better.
Voted by GenM
Winner
Awarded to the standout brand partner that is committed to delivering better visibility, choice, and trust to menopause through its partnership with GenM and the MTick. This brand not only proudly supports VisionM through their collaboration but also demonstrates a deep commitment to their customers by enhancing their product offering and menopause proposition.
Winner
Spotlighting a committed retail partner that, alongside GenM and the MTick, is pioneering a new menopause retail category grounded in visibility, trust and choice. Through its collaborative partnership, this standout retailer proudly supports VisionM and is creating a better experience for its menopausal shoppers.
Voted by menopausal women
Winner
Celebrating the brand recognised by its menopausal customers for its exceptional commitment to improving the menopause experience and empowering them to thrive. Through products, educational support and marketing, this brand delivers women with better choices to manage their menopause their way.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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