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WUKA

Our partner

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Our commitment

WUKA stands for Wake Up Kick Ass; and we strive to empower anyone that bleeds with the best quality, sustainable leak-proof products, while breaking the taboos and stigma surrounding the menstrual cycle. Founded in 2017 by Ruby Raut, WUKA was the first in the UK to produce fully leak-proof reusable period underwear that completely replaces the need for single-use pads, liners and tampons. WUKA offers the largest range of inclusive underwear and sportswear for all sizes, life stages and flows. A proud B Corp, WUKA apparel is accredited and designed to be kind to both body and planet. Find out more at www.wuka.co.uk

WUKA founder Ruby Raut said, ‘To date, we have helped half a million women experience a more leak-proof, sustainable period, many of whom have since journeyed into perimenopause and menopause - confident and comfortable in their WUKA. Our mission is to empower everyone to kick ass - especially in mid life. We are proud to be the first period and incontinence brand to adopt the M-Tick across our packaging and marketing platforms and to be recognised as “breakthrough partner” winners at the annual GenM awards for the work we have been doing to smash taboos and provide the menopause community with our eco-friendly products

Ruby Rault Founder