Sainsbury’s has launched a 52-week trial of menopause-friendly bays in selected UK stores, a significant next step in a two-year partnership built around better serving the menopausal shopper. Having activated menopause-friendly bays during October’s World Menopause Awareness Month, Sainsbury’s is now taking that commitment yearround. The bays bring together MTick-certified products alongside educational signage covering the various signs of menopause, with QR codes linking through to a dedicated landing page on all 48 signs.

This is following Sainsbury’s 2025 launch of its own-brand premium skincare range, the edit, becoming the first grocer-owned label to feature MTick-certified products, helping bring greater visibility to menopause-friendly skincare support within mainstream retail.

The partnership reflects Sainsbury’s wider commitment to supporting both colleagues and customers through menopause by encouraging more open conversations, improving awareness and helping women feel more confident navigating menopause support.

Through its partnership with GenM, Sainsbury’s is helping create a more supportive menopause shopping experience through improved menopausefriendly product visibility, educational signage and clearer customer signposting.

The partnership combines MTick-certified product discovery, menopause awareness initiatives and in-store activations designed to help customers more easily identify trusted products that may support one or more of the 48 signs of menopause. This included supporting our October Menopause Awareness Month activity across 100 stores with dedicated theatre pallets for copies of the Menologue, our game-changing 52 page magazine.

Alongside customer-facing initiatives, Sainsbury’s is also committed to supporting colleagues through menopause by encouraging open conversations, increasing awareness and helping create a more supportive workplace environment.