We believe that all skin is beautiful. Lines, blemishes, freckles, pimples - they're what make us unique and make us human. In an industry obsessed with the pursuit of youth and perfection, we’re keeping it real - celebrating real people, real bodies, real skin and real age. We’re proud to be joining the menopause revolution and we’re committed to improving every aspect of our brand experience from the perspective of a menopausal audience.
Joining the GenM revolution is an absolute no-brainer. Menopause is something that will touch every single person - whether they’re experiencing it themselves or know or love someone who is going through it. It’s time to bring the menopause out of the shadows and make it unashamedly part of the conversation. I’m proud to bring the menopausal perspective to the heart of MAGNITONE, to better support, educate and value our team and our customers.
MAGNITONE Head of Brand
The menopausal years can be challenging for skin but it's great to see brands like MAGNITONE taking it seriously and having an all encompassing approach to provide solutions for skin, whatever stage of life we're at.
MAGNITONE Senior Brand Ambassador, Clinic Director + Aesthetic RGN
To provide resources and expert advice to GenM, its partner brands and followers to better manage skincare throughout menopause.
KNOWLEDGE IS POWER
To share knowledge both with our team and with our customers to educate and empower them about the 48 symptoms.
PROVE + IMPROVE
To identify existing products that specifically support the 48 symptoms and improve the customer journey to find them - through our own channels and with our retail partners.
SHAPE THE FUTURE
To centre menopause and the 48 symptoms while developing new products in order to better deliver menopause-friendly products and consumer experience.
To normalise the menopause conversation as a part of our working environment to improve the culture and comfort of our team and those we work with.