Next
Next x GenM
Raising Awareness Through the MTick
NEXT partnered with GenM to help drive greater awareness, understanding and support around menopause, both within the workplace and across the wider retail experience.
United by the MTick, NEXT and GenM are working together to help normalise conversations around menopause, improve access to support and create a more inclusive and understanding environment for colleagues and customers alike.
Supporting Every Menopause Journey
NEXT joined the GenM Collective to help make menopause support more visible, accessible and easier to navigate for both customers and colleagues.
Through menopause-friendly products, dedicated wellbeing resources and ongoing awareness initiatives, the partnership is helping improve understanding of menopause and empowering people to feel more informed, supported and confident throughout every stage of their journey.
By working together and sharing their goals around menopause, NEXT and GenM are helping encourage more open conversations and improve visibility of the support and solutions available to those navigating menopause.
The Impact
As a retailer we have made an imapct in the following areas:
Trusted
MTick-certified products available across the NEXT range
Enhanced
product visibility through MTick swing tags
Dedicated
menopause awareness and support resources
Menopause-Friendly
nightwear designed with comfort in mind
Supporting women in-store & online
Through its partnership with GenM, NEXT is helping make menopause support more visible and accessible through menopause-friendly products, dedicated resources and initiatives designed to improve awareness and understanding of menopause.
Customers can discover a growing range of MTick-certified products, including menopause-friendly nightwear, helping make it easier to identify trusted solutions that may support one or more of the 48 signs of menopause.
Alongside its customer offering, NEXT continues to provide dedicated menopause information, wellbeing resources and support initiatives for colleagues, helping create a more open and supportive environment both in the workplace and beyond. By working together and sharing their goals around menopause, NEXT and GenM are helping encourage more open conversations and transform attitudes around ‘the change’ for the good of everyone.
Menopause-Friendly Products
NEXT's growing range of MTick-certified products, including menopause-friendly nightwear, helps customers more easily identify products designed with menopause in mind.
Education & Awareness
Through educational resources, menopause support sessions and awareness initiatives, NEXT is helping improve understanding of menopause and encourage more open conversations around 'the change'.
Workplace Support
Colleagues and managers can access dedicated menopause guidance, wellbeing resources and support networks designed to create a more inclusive and understanding workplace environment.
A shared commitment
We’re proud of our history of caring for the thousands of colleagues who work for NEXT. Our support for everyone impacted by the menopause has been a growing part of this work and GenM’s mission to promote greater awareness really resonates with us.
Next
By working together with partners like NEXT, we are helping encourage more open conversations around menopause and improving awareness, understanding and support across both workplace and retail environments.
Heather Jackson,
CEO & Co-Founder, GenM
Find out more about the MTick®
and the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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