Our menopause - COMMITMENT
Our menopause


Originally born out of founder Annette's desire to improve her confidence during menopause, Ameliorate was created when she joined forces with leading skincare scientists to develop a treatment for her dry skin concerns. Ameliorate was the UK’s first skincare brand to be clinically proven and dermatologically approved to help skin concerns that arise with menopause.

We are committed to supporting and representing women on their physical and emotional journey to self (and skin!) confidence during this life stage and are proud to be part of this collective of changemakers joining forces to ensure that tomorrow is better than today.

The partnership with GenM is something we are extremely excited about. Our collaboration means that we can empower and support those silently experiencing menopausal and perimenopausal symptoms. The findings around inclusivity within the GenM Invisibility report are concerning and really highlight the need for brands to support menopausal women everywhere. We are committed to our forthcoming partnership and championing GenM’s ‘M-tick’ on our products.

Mandy McCulloch-Roberts,
General Manager
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