Asda

Our commitment.

As a purposeful retailer, we are committed to better understanding, supporting and serving 15.5m menopausal consumers in the UK who deserve better.

United by the MTick and a Collective of progressive brands, we are proud to be driving the growth of the menopause category whilst delivering visibility, choice and trust to the consumer.

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

Join the Collective
Marketing & Events
Media & Press
Collaboration Opportunities
Other

Item 1

"*" indicates required fields

First name*

First name Last name

Brand/organisation name*

Job title*

Email address*

Contact number*

Website*

Main Business Type*

Main Business Category*

Which primary country do you operate in?*

How did you hear about us?*

Any other helpful information you would like to provide?

Item 2

"*" indicates required fields

First name*

First name Last name

Enter organisation or company*

Job title*

Email address*

Contact number

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Publication*

Job title*

Email address*

Contact number

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Company*

Job title*

Email address*

Contact number

Website*

Main Business Type*

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Company*

Job title*

Email address*

Contact number

Website*

Main Business Type*

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.

Our commitment.

Bringing the MTick® to life

Find out more about the MTick®and the Collective.

VisionM

Find out more about the MTick®
and the Collective.