QVC x GenM

Empowering women to navigate menopause their way

QVC partnered with GenM to help make menopause support more visible, accessible and empowering through trusted education, curated product discovery and dedicated menopause-focused content across its platforms.

United by the MTick, QVC and GenM are working together to help customers better understand menopause, discover supportive products with greater confidence and access expert-led guidance tailored to their individual experience.

Creating a Dedicated Menopause Destination

QVC launched Menopause Your Way in June 2022, creating a dedicated destination designed to support anyone experiencing perimenopause and menopause through expert advice, educational resources and thoughtfully curated products.

Building on this commitment, QVC launched the MTick across its platforms in June 2024, helping customers more easily identify menopause-friendly products and further strengthening its menopause support offering through trusted signposting and product visibility.

The partnership reflects QVC’s wider commitment to empowering both customers and team members through menopause support, awareness and open conversations, whilst helping normalise menopause through accessible education and community-led storytelling.

The Impact

As a retailer we have made an imapct in the following areas:

10
new menopause-focused product categories launched
100+
videos and articles created with menopause experts and advocates
400K
customers reached through Menopause Your Way email campaign
Weekly
Menopause Your Way live shows on QVC platforms

Building a Destination for Menopause Support

Through its partnership with GenM, QVC has created a menopause-focused destination combining trusted education, expert voices and curated menopause-friendly product discovery designed to help women navigate menopause with greater confidence.

The Menopause Your Way platform includes educational videos, articles, live shows and dedicated menopause product categories spanning sleep, sexual wellness, hot flushes and wellbeing support, helping customers more easily discover solutions tailored to their needs.

Beyond customer education and product discovery, QVC continues to work closely with GenM and Collective brands to strengthen its menopause offering, including hosting a dedicated Meet the Buyer day designed to connect brands directly with QVC buyers and support the development of an even broader range of menopause-friendly products for customers.

Menopause Your Way

QVC’s dedicated Menopause Your Way destination provides expert-led menopause education, curated product discovery and supportive content designed to empower women throughout every stage of menopause.

Education & Expert Voices

Through videos, articles, live programming and menopause storytelling, QVC is helping encourage more open conversations and improve understanding around menopause signs and support options.

MTick Product Discovery

The rollout of the MTick across QVC platforms helps customers more easily identify menopausefriendly products through clearer signposting, trusted certification and curated menopause product collections.

A shared commitment

Being there for our customers and team members going through the menopause is crucial, and at QVC we show our commitment to this through Menopause Your Way, alongside our corporate policies to enhance the working lives of menopausal team members.

Koreen Fader,

CEO, QVC UK

Partnerships like QVC demonstrate the power of combining trusted education, community conversations and menopause-friendly product discovery to help women feel more supported, informed and confident throughout menopause.

Heather Jackson,

CEO & Co-Founder, GenM

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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QVC

QVC x GenM

Creating a Dedicated Menopause Destination

The Impact

new menopause-focused product categories launched

videos and articles created with menopause experts and advocates

customers reached through Menopause Your Way email campaign

Menopause Your Way live shows on QVC platforms

Building a Destination for Menopause Support

Menopause Your Way

Education & Expert Voices

MTick Product Discovery

A shared commitment

Find out more about the MTick®and the Collective.

Find out more about the MTick®
and the Collective.