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Know the sign:
Look for the MTick®
Hot flushes. Joint pain. Thinning hair. Menopause shows up in 48 different ways. The MTick helps you find trusted products that can help support any one of your signs. Look for the MTick to search, source and shop with confidence.
Supported by lead campaign partners
1 billion women
globally experience
menopause
More than 1.2 billion women will be in menopause by 2030. Together we can bring menopause support into everyday shopping.
Discover MTick
Empowering
women to live their
best menopause.
Through the transformative power of retail we’re educating, supporting and empowering women to live their best menopause.
Discover MTick
Search, source and
shop with confidence
The MTick is the world’s trusted universal shopping symbol and certification for menopause-friendly products.
Each product carrying the MTick has been independently assessed against evidence-based criteria to establish how it may support women experiencing one or more of the 48 signs of menopause.
The MTick helps women search, source and shop for products to support their menopause journey with confidence.
What's the MTick?- 1 billion
women are impacted by menopause globally.
- 66%
of women can’t find what they’re looking for in retail.
- 96%
want to shop a menopause-friendly labelled product.
When I founded GenM, it became the catalyst for the MTick and a much bigger purpose: to normalise the menopause conversation, break the taboo, and change the rhetoric from fear to thrive.
I wanted women navigating up to 48 recognised signs to feel more informed and more confident about the choices they were making. Know the Sign. Look for the MTick®.
CEO & Co-Founder GenM
MTick: driving trust, confidence and loyalty
96%
See the MTick as a symbol of trust.
45%
Find products more easily with the MTick.
41%
Are more likely to buy a product which features the MTick.
Join the collective
Over 170 of the most progressive and purposeful brands and retailers are united by the MTick to better understand, support and serve the menopausal consumer and together, grow a trusted and vibrant global menopause category.
The benefits of MTick® certification
Be part of driving real ‘change’
Commit to better serve menopausal consumers, break taboos and help shift the narrative from fear to thrive.
Build consumer trust
Independently assess and certify your product against an industry leading, stringent, evidence-based third-party criteria.
Increase product visibility
Increase your product’s visibility instore and online by helping consumers find products that may support one or more signs of menopause.
Access valuable insight
Access menopause-specific consumer, shopper and category insights to help inform innovation, marketing and commercial growth.
There are 48 signs of Menopause. Most women can only name three.
Most women know about hot flushes, mood swings and night sweats. Far fewer know about the other 45 signs of menopause. From dry eyes to tingling extremities and itchy crawly skin, the list of changes women go through is long and often surprising. Discover the signs of menopause you might be missing.
Altered skin
Burning mouth syndrome
Dry eyes
Brain fog
Bloating
Body odour
Tingling extremities
Nail changes
Recurrent UTIs
Breathing difficulties
Changes in skin texture
Anxiety
+ 36 more
+ 45 more
More than just a shopping symbol
GenM and its collective of the world’s most progressive brands are working together to normalise menopause, making it more visible, helping to break taboos and changing the rhetoric from fear to thrive.
View GenM’s latest campaign
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Discover how your brand can better serve an underserved market while driving purposeful, commercial growth.
Find out more about the MTick®
and the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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