As one of the UK’s leading online retailers, Ocado Retail joined the GenM Collective to help make menopause support more visible, accessible and easier to navigate online. Through a dedicated menopause aisle featuring over 300 MTick-certified products, curated categories and educational resources, the partnership helps customers more easily discover trusted products and support tailored to their individual needs, creating the largest online range of menopause-friendly products available.

Beyond the dedicated aisle, Ocado Retail continues to increase visibility of menopause support through educational content, enhanced search experiences and strategic signposting across key shopping journeys, helping customers more easily access trusted information and menopause-friendly products with confidence.

Together, Ocado Retail and GenM are transforming the online menopause shopping experience by delivering greater visibility, choice and trust to menopausal consumers.

Through its partnership with GenM, Ocado Retail has created a dedicated online menopause shopping experience designed to help customers more easily discover trusted menopause-friendly products and supportive educational resources.

The online menopause aisle includes curated categories spanning beauty, skincare, haircare, supplements, sexual health, sanitary products and alternative therapies, helping women navigate menopause support with greater confidence and convenience.

Alongside product discoverability, Ocado Retail also provides menopause education and wellbeing content, including guidance around the 48 signs of menopause, nutrition-led resources and its dedicated Menopause Awareness Hub, helping customers access trusted information and support throughout their menopause journey.