Pharmacy2U - GenM

Our commitment.

We’re committed to supporting women through every stage of life – including the menopause.

With access to trusted online doctor services, prescription treatments, and a collection of menopause products incorporating the MTick®, we’re making it easier for women to find the care they need, when they need it.

Our Women’s Health Pathway brings together expert guidance across key life stages, helping women understand symptoms, explore their options, and feel confident in their wellbeing. From personalised menopause treatments to everyday symptom‑relief essentials, we offer support that’s accessible, discreet, and shaped around real needs.

Women deserve clear, compassionate support throughout the menopause, and we’re proud to make that accessible through our digital services.

By bringing together trusted clinical expertise and convenient online pathways, we’re helping women feel informed, empowered, and in control of their health.

Melanie King

Head of Digital Services, Pharmacy2U

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.