Our Partners.
Over 120 of the most progressive and purposeful brands and retailers are united by the Mtick, creating a trusted and vibrant global menopause category.
The GenM Collective
87% of women felt let down by brands they trusted. These brands are committed to supporting you to manage your menopause, your way.
The MenoChain
Every link counts to make menopause more visible
No one brand can change the global menopause landscape alone. But, together in the GenM Collective, brands, retailers and manufacturers unite, each strengthening the chain to deliver worldwide societal change.
We call it the MenoChain, where every business, regardless of sector, has a role to play.
Our categories
The change changes everything
Menopause-friendly is not defined as menopause specific. GenM’s definition of menopause friendly represents any product that can support any one of the 48 signs a woman in menopause might be experiencing – this equals 48 opportunities to deliver a better lived experience to the consumer.
After all, the change changes everything and there is no category untouched by the menopause:
- Vitamins & supplements
- Nutrition
- Skincare
- Haircare
- Femcare
- Cosmetics
- Bath & Body
- Clothing & apparel
- Bedding
- Electric
- Toiletries
- Medicine & health
- Dental care
- Health & Fitness
The aim of our collaboration with GenM Collective, is to help our customers, who are either experiencing or will experience symptoms of menopause, to recognise their symptoms early and provide them with the relevant products to improve their personal experience. We hope that we can expand the roll-out to further stores in the future to help raise awareness of the common signs of menopause to our customers and to provide education on the specific products which can help them.”
Michael Figg
Senior Buying Manager at Morrisons
At Holland & Barrett we have been working with our customers for many years on better understanding and supporting their menopause symptoms. We know first hand that menopause symptoms can be confusing and due to the stigma associated with it, women often find it confusing to know what solutions work best for them. The mission behind GenM will benefit millions of women and we are proud Founding Partners of the cooperative.
Lina Chan
Holland & Barrett’s Director of Women’s Health
Tesco is committed to transforming the shopping experience for those going through the menopause and working with GenM is the next step in supporting our customers and colleagues. We hope the dedicated display in stores and the online filter will provide reassurance around what products are safe to use and help signpost to products that can ease the symptoms associated with menopause.
Tom Lye
Tesco’s Category Director for Health, Beauty and Wellness
Sainsbury’s are proud to be joining with GenM – the menopause partner for brands. GenM is transforming the menopause through empowering brands to understand, serve and support this audience. They are helping to make menopause support more visible for customers and to normalise the conversation surrounding the menopause. We are looking forward to partnering with GenM to improve the menopause experience for all.
Alex Jefferson
Sainsbury's Health & Beauty Category Director
The MTick is a game-changer in giving women more choice, empowering them to select products with the confidence to thrive through their menopause journey.
Sarah Sturgeon
Category Buying Manager - Baby, Femcare, Inco and Freefrom.
Case studies