Home of the MTick®,
Menopause Partner
for Brands.
Delivering visibility, choice and trust to the overlooked and underserved menopausal consumer, through the universal symbol and certification for menopause-friendly shopping.
Game-changing,
Category-creating symbol
The MTick® is the trusted symbol and certification for menopause-friendly shopping, meeting the overwhelming demand of 15.5 million menopausal women in the UK and 1 billion globally for better shopping experiences.
It helps consumers search, source and shop with confidence, to find products that can help support one or more of the 48 menopause signs and empower women to live their best menopause.
Driving purposeful growth united by the GenM Collective, as we build one of the fastest-growing categories in retail.
Power of the Collective
Over 130 of the most progressive and purposeful brands and retailers are united by the MTick to better understand, support and serve the menopausal consumer and together, grow a trusted and vibrant global menopause category.
A forever market that
demands and deserves better
Menopause is not a trend but a forever market. Every woman will enter menopause, a life transition that can last up to 15 years, experiencing and navigating any number of the 48 signs.
Right now, of 15.5m menopausal women in the UK;
Right now, of 15.5m menopausal women in the UK;
0
fear menopause
0
feel invisible, lonely and dispensable
0
only
only
are thriving in menopause
And as consumers, their demands are unmet:
0
feel overlooked and underserved by brands
0
struggle to find products that support them
0
want to shop ‘menopause-friendly’ labelled products
And as consumers, their demands are unmet:
Purpose driven category creation
Through designated space in-store and online, clear labelling, educational signage and the creation of a retail category for menopause, the MTick® is empowering women with greater choice and trust, proven to:
Boost consumer confidence & loyalty
Drive purposeful growth & market share
Increase product & category discoverability
Join us
Read our latest research delivered by global insights partners Kantar and Epic Conjoint to discover how the MTick® is the key to unlocking the $600bn global menopause market.
Empowering women to live their best menopause.
This isn’t about curing menopause. It’s about creating a vibrant, trusted global market, where credible products proudly display the MTick and menopause has its own dedicated space in stores and online. Ultimately, a future where women feel empowered to thrive.
Join the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
If your enquiry is for something else, please select the most relevant tab for you:
- Join the Collective
- Marketing & Events
- Media & Press
- Collaboration Opportunities
- Other
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