The universal symbol for menopause-friendly shopping
The MTick is the trusted symbol and certification for menopause-friendly shopping, meeting the overwhelming demand of 15.5 million menopausal women in the UK and 1 billion globally for better shopping experiences.
The MTick symbol is empowering women to search, source and shop with confidence, to find products to ease or relieve the signs of menopause, helping them have a better lived experience.
A forever market that demands and deserves better
Every woman will enter menopause, a life transition that can last up to 15 years whilst navigating any number of the 48 signs. Menopause is not a choice market, it’s a forever market that deserves better.
Right now, of 15.5m menopausal women in the UK;
And as consumers, their demands are unmet:
Retailers and brands have a responsibility to better understand and serve this audience. Because ultimately, when women thrive the world thrives.
Transforming the retail landscape
Through designated space in-store and online, clear labelling, educational signage and the creation of a retail category for menopause, the MTick is empowering women with the choice and opportunity help them live their best menopause.
The MTick is helping to unlock the £600bn* menopause market opportunity. By providing visibility, trust and choice to consumers, retailers can drive incrementality to the category, increase market share and consumer loyalty.
*Data demonstrates the market potential within the Health & Beauty category. But, the menopause market opportunity doesn’t stop here – imagine the potential across every retail category.
Menopause is now – with menopause product sales expected to reach £100m by 2028*.
Women aged 45-55 are the fastest-growing shopper segment have a spend power of £2.4bn across the Health and Beauty sector alone*.
*Data demonstrates the market potential within the Health & Beauty category. But, the menopause market opportunity doesn’t stop here – imagine the potential across every retail category.
Empowering women everywhere to live their best menopause
The MTick is the universal shopping symbol and certification that empowers shoppers to search, source and shop with confidence for products that help women live their best menopause.
The Power of the Collective
Over 120 of the most progressive and purposeful retailers, are united by the MTick to create a trusted and vibrant global menopause category.
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The
MTick®
Criteria
More than just a symbol, the MTick is defining the future of purposeful retail.
Only products that meet our robust criteria will qualify for the MTick certification, with supporting evidence of how it eases, relieves, or supports one or more of the 48 signs of menopause.
By applying MTick on product packaging, for in-store signage and online signposting helps women to navigate the category more easily, driving brand credibility and incremental growth.
Enquire now to learn more about the certification process.
The menopause touches
every category of retail
Menopause is a truly cross-category opportunity for retail – and every category has a role to play in better serving the menopausal consumer:
- Vitamins & supplements
- Nutrition
- Skincare
- Haircare
- Femcare
- Cosmetics
- Bath & Body
- Clothing & apparel
- Bedding
- Electric
- Toiletries
- Medicine & health
- Dental care
- Health & Fitness
- Vitamins & supplements
- Nutrition
- Skincare
- Haircare
- Femcare
- Cosmetics
- Bath & Body
- Clothing & apparel
- Bedding
- Electric
- Toiletries
- Medicine & health
- Health & Fitness
- Dental care
This isn’t about curing menopause. It’s about creating a vibrant, trusted global market, where credible products proudly display the MTick and menopause has its own dedicated space in stores and online. Ultimately, a future where women feel empowered to thrive.
Join the Collective
Be a part of the game-changing, category-creating and legacy-making Collective of brands and retailers that united by the MTick, are making the experience of menopause better today than yesterday.
Fill out the form to learn more about partnership opportunities.
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VisionM
By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.