Menopause landscape
There are more than 15.5m women in the UK alone, and 1 billion globally, who are currently in menopause. Yet, as found in GenM’s Menopause Market Report, their needs are underserved and they feel invisible. Retailers and brands often overlook the specific demands of this demographic and how best to serve them.
- 0%
Want to shop products labelled ‘menopause-friendly’.
- 0%
Demand more from brands they can trust
- 0%
Believe brands lack clear signposting, making it difficult to find what they need.
- 0%
Customer satisfaction amongst those who noticed menopause-friendly labelling (online or in-store).
VisionM and the MTick
By removing the fear from menopause, GenM empowers women with choice, enabling them to thrive and have a better lived experience.
The MTick is the universal symbol transforming the shopping experience for the menopause audience, delivering choice, trust and respect to an exponential market opportunity.
The vision?
That globally, retailers and brands better understand and serve the menopausal consumer, both in-store and online.
United by a universal symbol for menopause shopping, GenM has set into motion a vibrant, inclusive and trusted marketplace that delivers on the needs of an underserved audience, to empower them the choice and control to manage their menopause,
their way.
Transforming how women search, source and shop for menopause
The MTick is the world’s first universal shopping symbol to signpost menopause-friendly products, both in-store, online and on packaging.
We are proud of GenM’s growing Collective, inclusive of the progressive retailers, brands and manufacturers, each playing a critical role in delivering a trusted and vibrant menopause market.
MAKING MENOPAUSE MORE VISIBLE TOGETHER
No one brand can do it alone, but united by GenM, we can collectively build credibility and trust within the menopause market.
GenM’s growing Collective includes some of the biggest retailers, brands and manufacturers, all of which have a role to play.
Menopause is now - and it’s the future of purposeful retail
With 1 billion women globally experiencing menopause, the £16 billion* global market opportunity cannot be ignored.
Whether through in-store, online or on packaging, the menopause market deserves designated space. No longer positioned at the bottom shelf, back of store or hidden online – menopause is a category deserving a front and centre positioning across retail experiences.
PIONEERING DESIGNATED SPACE AND SIGNAGE FOR THE MENOPAUSE, THE GENM COLLECTIVE IS DEFINING A RESPECTED CATEGORY THAT CAN THRIVE WITH CONSUMER TRUST AND CREDIBILITY AT ITS HEART.
MTick criteria
MTick eligibility begins with becoming a GenM partner – only brands and retailers which meet one (or more) of the criteria can proudly display the symbol on packaging, marketing, or at point or sale:
All data is supplied by the brand and Retailer and verified by GenM. If the data cannot substantiate the criteria, approval for use of the MTick is not given.
- 01.
Backed by claims
Backed by authorised medicinal, cosmetic and/or health claims*
- 02.
Tried & tested
Tired and tested by menopausal women in clinical user trials that generate significant statistical evidence for a specified symptom(s) or sign(s)
- 03.
Features technology
features trialled and verified technology or functionality to support one (or more) of the 48 symptoms or signs
- 04.
Trustpilot
Surveyed by a representative number of Menopausal women to generate at least a 4 star Trustpilot rating in relation to a specified symptom (s) or sign(s)
Partnership benefits
Our partnership benefits support our GenM Collective to make a positive impact at every step – all exclusively available within the membership fee.
As the menopause partner for brands, GenM provides a comprehensive suite of benefits to help all our Partners make the most of this purposeful market opportunity and improve the menopause experience for all.
Exclusive use of the MTick - the world’s first menopause-friendly symbol (Subject to meeting criteria)
Annual Menopause Market Research Report
Access to a Global
Partner PortalCross-Collective Menopause Month Campaign
Partner Badge and
Website PageAutomatic Eligibility into the GenM Awards
Relationship Manager
and Induction Pack
Partner tiers
& costs
Whether you’re a multinational corporation or a challenger brand, we’ve made the menopause accessible to all brands and organisations that believe in our collective mission: to make the menopause experience better today than yesterday. This includes enhancing how we search, source and shop products.
We have created three tiers of entry point to membership with all partners being treated equally. A discount on fees can be discussed for multi-brand and/or division agreements.
Independent Trailblazer
£5k paTo qualify as an Independent Trailblazer, you will be a small brand with an annual turnover of no more than £10.2 million.
Pioneering Champion
£15k paTo qualify as a Pioneering Champion, you will be a medium sized brand with an annual turnover of no more than £36 million.
Leading
GiantStarting at
£25k paTo qualify as a Leading Giant, you will be a large brand by way of not meeting the small and medium sized brand definitions above.
A discount on fees can be discussed for multi brand and/or division agreements.
Your annual fee is fixed for the Initial Term of your agreement.
Founder story
When GenM launched two years ago, its Founders knew their voices alone couldn’t change the global menopause landscape.
Now, with millions of women’s voices behind them and a shared commitment from some of the world’s most powerful brands and retailers, seismic change is happening.
Join us in transforming the menopause experience for the better and driving real change to the change.
Are you in?
Contact GenM today to find out more about our full
membership benefits and pricing:
"*" indicates required fields
*Source: https://www.grandviewresearch.com/industry-analysis/menopause-market
***Health claims – For the 48 symptoms and signs, EFSA approved health claims. Pending health claims – accepted for botanicals and herbal ingredients whereby additional information/research to support the pending claims is provided.