One Small MTick®,
One giant leap
for womankind
.

The universal symbol for menopause-friendly shopping that delivers choice, trust and visibility to the overlooked and underserved menopausal consumer.

Enquire Now

The universal symbol for menopause-friendly shopping

The MTick is the trusted symbol and certification for menopause-friendly shopping, meeting the overwhelming demand of 15.5 million menopausal women in the UK and 1 billion globally for better shopping experiences.

The MTick symbol is empowering women to search, source and shop with confidence, to find products to ease or relieve the signs of menopause, helping them have a better lived experience.

Find out more

A forever market that demands and deserves better

Every woman will enter menopause, a life transition that can last up to 15 years whilst navigating any number of the 48 signs. Menopause is not a choice market, it’s a forever market that deserves better.

Right now, of 15.5m menopausal women in the UK;

And as consumers, their demands are unmet:

Retailers and brands have a responsibility to better understand and serve this audience. Because ultimately, when women thrive the world thrives.

Transforming the retail landscape

Through designated space in-store and online, clear labelling, educational signage and the creation of a retail category for menopause, the MTick is empowering women with the choice and opportunity help them live their best menopause.

The MTick is helping to unlock the £600bn* menopause market opportunity. By providing visibility, trust and choice to consumers, retailers can drive incrementality to the category, increase market share and consumer loyalty.

*Data demonstrates the market potential within the Health & Beauty category. But, the menopause market opportunity doesn’t stop here – imagine the potential across every retail category.

  • Menopause is now – with menopause product sales expected to reach £100m by 2028*.

  • Women aged 45-55 are the fastest-growing shopper segment have a spend power of £2.4bn across the Health and Beauty sector alone*.

*Data demonstrates the market potential within the Health & Beauty category. But, the menopause market opportunity doesn’t stop here – imagine the potential across every retail category.

Serve and support the 1 billion global menopausal audience, whilst unlocking a proven purposeful growth opportunity for retail with the MTick.

Enquire Now

Empowering women everywhere to live their best menopause

The MTick is the universal shopping symbol and certification that empowers shoppers to search, source and shop with confidence for products that help women live their best menopause.

Become a partner

The Power of the Collective

Over 120 of the most progressive and purposeful retailers, are united by the MTick to create a trusted and vibrant global menopause category.

  • Boots - GenM Partner
  • Holland & Barrett - GenM Partner
  • Matalan - GenM Partner
  • Morrisons - GenM Partner
  • Next - GenM Partner
  • QVC - GenM Partner
  • Sainsbury’s - GenM Partner
  • Tesco - GenM Partner
  • Always Discreet - GenM Partner
  • Bayer - GenM Partner
  • Church & Dwight - GenM Partner
  • Charles Worthington - GenM Partner
  • Centrum - GenM Partner
  • Colgate - GenM Partner
  • Dove - GenM Partner
  • Essity - GenM Partner
  • Mitchum - GenM Partner
  • Revlon - GenM Partner
  • Sanex - GenM Partner
  • Simple - GenM Partner
  • Sure - GenM Partner
  • Simba - GenM Partner
  • TENA - GenM Partner
  • Vitabiotics - GenM Partner
  • Voltarol - GenM Partner
  • Fussy - GenM Partner
  • Here We Flo - GenM Partner
  • Luna Daily - GenM Partner
  • Wild - GenM Partner
  • Wild Nutrition - GenM Partner
Join the collective

The
MTick®
Criteria

More than just a symbol, the MTick is defining the future of purposeful retail.

Only products that meet our robust criteria will qualify for the MTick certification, with supporting evidence of how it eases, relieves, or supports one or more of the 48 signs of menopause.

By applying MTick on product packaging, for in-store signage and online signposting helps women to navigate the category more easily, driving brand credibility and incremental growth.

Enquire now to learn more about the certification process.

Enquire Now

The menopause touches
every category of retail

Menopause is a truly cross-category opportunity for retail – and every category has a role to play in better serving the menopausal consumer:

  • View Categories
    • Vitamins & supplements
    • Nutrition
    • Skincare
    • Haircare
    • Femcare
    • Cosmetics
    • Bath & Body
    • Clothing & apparel
    • Bedding
    • Electric
    • Toiletries
    • Medicine & health
    • Dental care
    • Health & Fitness
    • Vitamins & supplements
    • Nutrition
    • Skincare
    • Haircare
    • Femcare
    • Cosmetics
    • Bath & Body
    • Clothing & apparel
    • Bedding
    • Electric
    • Toiletries
    • Medicine & health
    • Health & Fitness
    • Dental care

    This isn’t about curing menopause. It’s about creating a vibrant, trusted global market, where credible products proudly display the MTick and menopause has its own dedicated space in stores and online. Ultimately, a future where women feel empowered to thrive.

    Heather Jackson

    CEO & Co-Founder, GenM

    Join the Collective

    Be a part of the game-changing, category-creating and legacy-making Collective of brands and retailers that united by the MTick, are making the experience of menopause better today than yesterday.

    Fill out the form to learn more about partnership opportunities.

    "*" indicates required fields

    First name*

    VisionM

    By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.