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Make menopause support more visible with the MTick

Strengthen your position as a trusted provider of effective menopause support, with clear, visual signposting towards menopause-friendly products online, in-store, on pack, in campaigns and on POS.

Make menopause support more visible with the M-Tick

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Become a partner

Join the fast growing number of progressive and responsible brands already deploying the MTick:

Satisfying shopper demand for better signage

Why it exists

Our robust research has identified the need for clear, visual signage to help brands meet the overwhelming consumer demand for better support.

Through consistent labelling of menopause-friendly products, we give consumers more choice with how they control their symptoms.

By revolutionising the consumer shopping experience, the MTick cements our position as a trusted provider of effective menopause support, placing brands inside the GenM Collective at the top of consumers’ minds.

Join us
  • 0%

    would buy products labelled ‘menopause- friendly’

  • 0%

    would feel self- conscious buying ‘incontinence products – a common menopause symptom.

  • 0%

    don’t plan on taking HRT, preferring natural alternatives to support their symptoms.

  • 0%

    don’t find it easy to shop in-store for these products.

Exclusively available to our partners, the M-Tick provides multiple benefits:
Our objective over the next 3-5 years is to make the M-Tick as globally recognisable as the Vegan V emblem.

Growing into a global legacy

Our ambition

Our objective over the next 3-5 years is to make the MTick as globally recognisable as the Vegan V emblem.

The MTick is so much bigger than a ‘menopause-friendly’ identifier. It symbolises momentous change, both for the lived experience and within the global menopause marketplace. Change that millions of overlooked consumers have been crying out for, and which brands have the power to lead.

Download Invisibility Report

Founding Partner Boots, leading the way

Trusted by partners

In the summer of 2022, with a seed of an idea coming from our insights, a meeting with Boots sparked the beginning of an incredible relationship and opportunity to drive real change.

Thanks to the generous appetite for collaboration and responsible leadership shown by the Boots Team, they agreed to partner with us to create on behalf of the GenM Collective, a GenM Menopause Friendly symbol that would become universal. GenM is incredibly proud of the Partnership with Boots.

Following a successful pilot in October 2022, we had the confidence to launch the world’s first Menopause Friendly symbol, the MTick, to our entire Collective.

  • 0

    Boots stores were involved in the revolutionary MTick rollout

  • 0

    Products embraced the MTick with Boots

Our ground-breaking MTick is already live across 279 products.

MTick in use
Biogenic - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
Pura Collagen - M-Tick
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Are you ready to make menopause support more visible?

Get in touch

The MTick is so much bigger than a ‘menopause-friendly’ identifier. It symbolises momentous change, both for the lived experience and within the global menopause marketplace. Change that millions of overlooked consumers have been crying out for, which your brand has the power to lead.

Get in touch