YOUR PARTNERSHIP
Menopause impacts every brand, every
sector, and every part of your organisation –
from the customer experience to branding,
marketing and merchandising and more.
Our comprehensive partnership benefits ignite your teams to think differently about this audience and make the most of this purposeful market opportunity.
The MTick
With this united, universal symbol, become a legacy maker and a trusted provider of menopause support.
The MTick is the world’s first universal symbol for menopause-friendly products, making it easier for consumers to find products that can ease, relieve or support one or more of the 48 signs. It also brings greater visibility for brands displayed in prominent space in retailers instore and online.
As a GenM partner, you have exclusive access to the MTick, provided you meet our robust criteria. With clear usage guidelines, you can proudly display it across products, packaging, point of sale, and online, meeting the consumer demand for better menopause signage.
Annual menopause market report
Get exclusive insights into this rapidly evolving market and the needs of menopause consumers.
GenM is built on independent, irrefutable research and evidence to deliver on the needs of the menopausal woman. The findings of our first-ever Invisibility Report in 2020 paved the way for GenM and all that we stand for. Since then, we’ve invested significantly in new insights every year.
Our annual Menopause Market Report ensures GenM partners have access to the most recent data and valuable audience insights to act on. It also captures an updated view of the changing menopause landscape. These strategic insights serve as more than just a guide; they support business agenda for purposeful growth, providing the data-backed foundation necessary to drive impactful business strategies forward.
Online partner hub
Connect and collaborate with other organisations inside the GenM Collective driving change.
Share ideas and be inspired by a diverse collective of partners who share your commitment to driving change and improving the menopause experience.
Stay informed with exclusive resources, including industry-leading research reports, event invites, GenM news, media coverage, and helpful tools to help you drive change at pace for the menopause market.
Partner badge and web page
Highlight your commitment to GenM and the menopause market transformation.
Access the GenM partner badge – a symbol of your commitment to GenM and our shared vision – to be displayed across your corporate communications.
You’ll also secure a prominent space on our partner web page to showcase your brand’s menopause commitment, display relevant products, and direct consumers to your site.
World Menopause Month campaign
Seize your chance to be seen to lead the conversation during World Menopause Month.
October is an important opportunity for us to come together and raise the profile of menopause on a global scale.
As a partner, you’ll receive creative campaign assets to use across all of your channels – internally and externally – and add your voice to a strong collective that’s accelerating change.
Awards
The GenM Awards
Showcase your leadership with our prestigious awards, with automatic eligibility.
Our high-profile awards help build your reputation and credibility in the menopause market by celebrating your industry-leading initiatives, setting your organisation apart from the competition.
The GenM Awards also increases your brand exposure with impactful media coverage and creative assets for shortlisted and winning partners to shout about your achievements.
Workplace Awareness Initiative of the Year Winner
Awareness Initiative of the Year Winner
Driving Menopause Action in the Workplace Winner
Leading Social Change for Menopause Winner
GenM Collective Impact Award Winner
Workplace Awareness Initiative of the Year Winner
Workplace Awareness Initiative of the Year Winner
Awareness Initiative of the Year Winner
Driving Menopause Action in the Workplace Winner
Leading Social Change for Menopause Winner
GenM Collective Impact Award Winner
Workplace Awareness Initiative of the Year Winner
Become a partner
From emerging challenger brands to established global giants, spanning multiple sectors, our partners are all aligned with our vision for a thriving menopause market.
With partnership packages to suit brands and retailers of all sizes,
everyone can make a real difference:
Start ups
£2.5k paStart Up membership delivers all the benefits of GenM membership, with exclusion of MTick accreditation. To qualify, brands need to be less than 2 years old and turning over less than £2million per annum.
Independent Trailblazer
£5k paSmall brands with an annual turnover of up to £10.2 million.
Pioneering Champion
£15k paMedium-sized brands with an annual turnover of up to £36 million.
Leading Giant
Starting at £25k paLarge brands that do not meet the small and medium-sized brand definitions above.
Discounts on fees are available for multi-brand and/or division agreements.
Join us in making the menopause experience better today than yesterday
To make the most of this purposeful market opportunity, access the MTick, and find out more about becoming a GenM partner, get in touch below.
Contact GenM today to find out more about our full membership benefits and pricing:
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