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What you need to make the most of this market

The menopause impacts every part of your business – from the customer experience and relationship, to branding, marketing and merchandising activity, through to employee wellbeing.

Backed by GenM’s irrefutable data and insights, we offer a comprehensive suite of membership benefits that provide the business rationale and tools to help you make the most of this market opportunity and improve the menopause experience for everyone.

01.

Groundbreaking and exclusive research

At GenM, research underpins all that we do, so we invest significantly in new reports every year.

Our annual Invisibility Report Tracker ensures GenM Partners have access to the most recent data and valuable audience insights to inform your strategy across departments.

It also captures an updated view of how the menopause landscape is changing, thanks to the impact of the GenM Collective and growing menopause conversation.

02.

MTick

Strengthen your position as a trusted provider of effective menopause support, with clear, visual signposting towards menopause-friendly products.

Our collective of Partners have exclusive access to the MTick – the world’s first independent symbol for menopause friendly products – with informative guidelines about how to apply it.

03.

World menopause month all-partner campaign

Seize your chance to be seen to lead the conversation during Menopause Awareness Month.

By uniting our communications, we can widen our reach and make an even greater impact. Our campaign and creative toolkit provides Partners with assets and activity recommendations that complement our annual October campaign. All GenM Partners are expected to utilise the campaign and pack to its full potential, helping to accelerate purposeful change throughout Menopause Awareness Month and beyond.

04.

Inspiring thought leadership and networking events

Be inspired by thought-provoking perspectives, helping you drive your own sales, marketing messages and internal activities.

We believe in the power of the Collective. GenM Partners are proof of what can be achieved when great forces come together to support and inspire each other. Our Partners range from independent start-ups with big ambitions to global giants who all have a role to play in our vision. Many independents have been able to move faster and make a greater impact through collaborative discussions and introductions to larger industry players.

05.

The GenM Awards

Strengthen your position as a trusted provider of effective menopause support.

Our annual GenM Awards are the world’s first menopause awards that celebrate pioneering Partner brands that are stepping up with initiatives to create a better experience for this under-served audience.

06.

Partner-only online portal

Unlock collaborative business opportunities with 24/7 access to our efficient communications tool, featuring exclusive marketing resources, industry insight, event information and more.

As the GenM Collective continues to grow, so does our Partners’ ambition to want to collaborate.

Our partner-only portal facilitates effective communication within the Collective, encouraging collaboration between brands to share ideas and be inspired by other great initiatives.

07.

Implementation support

Get ongoing support to embed the menopause conversation in your organisation and business strategy.

We’ll send you a comprehensive activation pack containing all the tools you need to engage your team and act on our mutual mission.

Our relationship team are always on hand to hand to help you define your objectives and provide any support you need.