Our GenM Invisibility Report broke new ground in understanding the impact of the menopause on women. And it was the sheer breadth, depth and quality of our research that enabled us to be crystal clear about our mission.
In our revolutionary report, we asked 2,000 UK women between 35-60 about the menopause. We wanted to understand how they felt, what they knew, what they desperately needed – and what they truly wanted.
This level of insight has never been available until now. And the results were little short of breathtaking.
In a single report, we changed the way people view the menopause. And, with 97% of women believing brands should work harder to cater for the menopause, our key findings chime perfectly with our mission.
But there’s so much more to do.