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the Gen M

INVISIBILITY REPORT

Our GenM Invisibility Report broke new ground in understanding the impact of the menopause on women. And it was the sheer breadth, depth and quality of our research that enabled us to be crystal clear about our mission.

In our revolutionary report, we asked 2,000 UK women between 35-60 about the menopause. We wanted to understand how they felt, what they knew, what they desperately needed – and what they truly wanted.

This level of insight has never been available until now. And the results were little short of breathtaking.

In a single report, we changed the way people view the menopause. And, with 97% of women believing brands should work harder to cater for the menopause, our key findings chime perfectly with our mission.

But there’s so much more to do.

Our ongoing generation of fresh insights will prove vital to maintaining GenM’s reputation as a respected authority on the subject. So we plan regular research projects to keep us at the forefront and to ensure we always connecting in the right way with our partners on behalf of the menopausal market.
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