
World Menopause Awareness Day 18th October
Know the sign. Look for the MTick.
Helping you recognise the signs
Most women only recognise 3 of the 48 menopause signs. If you don't know the signs, it is hard to find the right help.
Understanding your signs is the first step to finding the right support.
The MTick helps to give you the choice, clarity and confidence to manage your menopause, your way.
Discover moreWhen I founded GenM, it became the catalyst for the MTick and a much bigger purpose: to normalise the menopause conversation, break the taboo, and change the rhetoric from fear to thrive.
I wanted women navigating up to 48 recognised signs to feel more informed and more confident about the choices they were making. Know the Sign. Look for the MTick®.

CEO & Co-Founder GenM

The sign you can trust
Every product that carries the MTick has met our independent menopause-friendly criteria. When you see the symbol on product, in-store or online, you can shop for support with confidence.
Learn More
There are 48 signs of Menopause. Most women can only name three.
Most women know the hot flushes, mood swings and night sweats. Far fewer know all 48 signs of menopause. From dry eyes to tingling extremities and itchy crawly skin, the list of changes women can experience is often surprising. Discover the signs and find support that’s right for you.
- Altered skin
- Burning mouth syndrome
- Dry eyes
- Brain fog
- Bloating
- Body odour
- Tingling extremities
- Nail changes
- Recurrent UTIs
- Breathing difficulties
- Changes in skin texture
- Anxiety
- + 36 more+ 45 more
Proudly supported by the brands and retailers you already shop with
Lead campaign partners
Quality skincare, every day. For over 70 years, E45 has been a trusted skincare expert in dry and sensitive skin. Its dermatologically proven products provide effective, everyday care for vulnerable, dry skin, with minimal fuss.
Visit website
E45
We understand the importance of quality everyday products that care for skin with minimal fuss.
Shop MTick-certified productsExperiencing any of the 48 signs of menopause can make finding the right products feel overwhelming. That’s why L’Oréal helps make your menopausal beauty routine more effortless, with products designed to care for your changing needs. Because while menopause changes things, you should never pause your worth.
Visit websiteL’Oréal Paris
We are by your side, because menopause changes things, but it should never pause your worth.
Shop MTick-certified productsAs the UK’s largest online pharmacy, Pharmacy2U is making menopause-friendly support more accessible through its dedicated MTick-certified menopause destination. Bringing together trusted education, menopause-friendly products and healthcare services, including their Women’s Health pathway, it helps women find the information, products and care they need in one convenient place.
Discover menopause hub
Helping make menopause easier to navigate through dedicated in-store and online destinations, trusted education and clearer product signposting. Sainsbury’s was the first UK grocer to launch an own-brand skincare range featuring MTick®-certified products, helping customers find trusted support more easily.
Discover menopause hub
the edit by Sainsbury's
Premium skincare range with expert ingredients to hydrate, brighten and renew skin through menopause.
Shop MTick-certified productsHelping customers discover trusted menopause support through permanent MTick® menopause-friendly bays, expanded online product discovery and clearer in-store signposting. By making its MTick® menopause-friendly bays permanent, Tesco has helped establish menopause as a more visible and accessible shopping category.
Discover menopause hub
Campaign partners
Intimate wellbeing products designed for women during menopause, including MenoPulse, a gentle external stimulation device supporting relaxation, sleep, intimate comfort and overall wellbeing.
Visit websiteTENA creates discreet bladder protection for menopause, with fast absorption, secure protection and odour control. Its fragrance-free, dermatologically tested pads and pants are designed for sensitive skin.
Visit website
Campaign champions
Expert-led nutritional supplements supporting hormonal balance, energy and wellbeing.
Visit websiteCharles Worthington’s MTick-certified Menoplex range cares for changing hair and scalp needs through menopause.
Visit websitePremium hair tools with variable temperature technology to help protect hair health during hormonal changes.
Visit websiteScience-led oral care. Colgate Total fights bacterial plaque 3x better, helping ease gum sensitivity and dry mouth.
Visit websiteGentle oral care with ultra-soft Curen® filaments for sensitive, sore gums.
Visit websiteScience-backed products for midlife, supporting energy, sleep, hormonal balance and skin health.
Visit websiteClinically tested scalp and haircare solutions for thinning hair, supporting density and reducing hair fall.
Visit websiteMenopause-friendly body care supporting changes including skin tightness, hot flushes and body odour.
Visit websiteCare supporting menopausal changes across skin, hair, scalp and intimate health.
Visit website
Contributors and supporters
Look for the MTick®
Every woman’s menopause is unique, spanning 48 signs and different product categories. From vitamins and bedding to skincare and oral care. Whether you're shopping in-store or online, remember… Know the sign. Look for the MTick.
On pack
In store
Online
Come and shop at the world's first menopause-friendly store
We've created a menopause-friendly shopping experience with your menopause in mind. Explore and shop with us on Kensington High Street from 1st–11th October.

Sign up to hear more from us
Be first to hear GenM news and get helpful support for menopause-friendly shopping straight to your inbox. We’ll only ever send you stuff we’d be happy to read ourselves.
Find out more about the MTick®
and the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
If your enquiry is for something else, please select the most relevant tab for you:
- Find out more
- Marketing & Events
- Media & Press
- Collaboration Opportunities
- Other
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields



















































