The MTickĀ®
Delivering trust,
choice and visibility.
More than just a symbol, the MTick builds consumer confidence through trust.
More than just a symbol, the MTick builds consumer confidence through trust.
MTick Certification
The MTick is the universal shopping symbol and certification for menopause-friendly products, delivered by GenM. More than a shopping symbol, the MTick is a universal mark of visibility, choice and trust, providing a clear, credible way to identify products that can help support one or more of the 48 signs of menopause.
Created to better support the 1 billion women globally currently experiencing menopause, the MTick empowers women to search, source and shop for menopause-friendly products with confidence.
The MTick does not exist to cure menopause. It can help women find trusted products to manage their menopause, their way.
MTick Criteria
Backed by science, informed by consumer research and developed in partnership with Boots medical and legal team, the MTick certification
Brands and retailers displaying the MTick symbol must undergo a science-backed, evidence-based certification process, which assesses each product against a strict and robust set of menopause-friendly criteria, to demonstrate how it can help support a specific menopause sign.
How MTick certification worksāØ
Every product awarded the MTick undergoes a rigorous, independent assessment by GenMās compliance team against a robust menopause-friendly criteria, demonstrating how it can support one or more specific sign of menopause.
Depending on the product category, the assessment includes reviewing ingredients, inclusion levels, scientific research, clinical trial data, substantiated claims and independent testing of efficacy, stability, performance, quality and safety. The evidence must support the specific benefit claimed and products without sufficient evidence will not be approved for certification.
The assessment also considers regulatory compliance, labelling, marketing and category-specific requirements. Certification only applies to individual approved products, with formulation changes requiring reassessment.
GenMās ISO 9001-certified quality management system underpins the consistent management of certification processes, documented decision-making, post-certification monitoring and continual improvement.
Why is the MTick important?
The MTick connects evidence-backed product benefits with consumer needs. Across packaging, in-store and online, it makes relevant products easier to identify and their benefits clearer to understand, helping consumers make more informed choices.
The MTick is not a cure for menopause or a substitute for medical advice. We encourage women to speak to their GP or pharmacist for personalised advice and appropriate care. The MTick helps women find trusted, menopause-friendly products relevant to their needs, giving them greater choice and confidence to manage their menopause, their way.
One small MTick,
One purposeful growth opportunity
The purposeful growth opportunity for investing in menopause-friendly retail solutions is clear. As proven by EPIC Conjointās and Kantarās research, the MTick delivers significant commercial and purposeful advantage across multiple categories for brands and retailers.
Boost consumer confidence & loyalty
Drive purposeful growth & market share
Increase product & category discoverability
Join us
Read our latest research delivered by global insights partners Kantar and Epic Conjoint to discover how the MTickĀ® is the key to unlocking the $600bn global menopause market.
Join purposeful brands and retailers
proudly displaying the MTickĀ®
Find out more about the MTickĀ®
and the Collective.
If youāre a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTickĀ®, and find out more about becoming a GenM partner, get in touch below.
If your enquiry is for something else, please select the most relevant tab for you:
- Find out more
- Marketing & Events
- Media & Press
- Collaboration Opportunities
- Other
Item 1
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields
Item 2
"*" indicates required fields