This job
doesn't exist.
But it's coming soon.
Are you ready?
As soon as next year, recruitment ads like the one that led you here will be commonplace in The Grocer and other magazines and websites. And they’ll be as competitive as every other comparative role out there.
The direction of travel is already clear. There are 15.5 million underserved menopausal women in the UK. However, our members—Boots, Morrisons, Sainsbury’s, Tesco, and more—have committed to better understanding and supporting this audience, and dedicated menopause aisles are already appearing.
We predict that by October 2026, all major multiples will have carved out permanent retail space for these aisles. And before then, we will have witnessed the creation of the Menopause Category Manager role ready for activation. Maybe you’ll be the first person with that job title.
So, while these roles don’t exist today, they will tomorrow.
Position yourself at the forefront of this new category. Take this information to your senior team and ask them if they intend to lead the way or follow those who do. Don’t wait for it to happen – make it happen and be the change you want to see.
Join us in making
the menopause
experience better
today than yesterday.
GenM—the menopause partner for brands and home of the MTick—is forming the new menopause category. The menopause category is going to be the most exciting and impactful new categories to be created in retail in the past three decades, from both a purposeful and commercial perspective.
GenM is at the heart of this transformation.
If you are an Executive, Category Manager or Buyer interested in delivering business growth and consumer retention for your organisation.
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