WUKA - GenM

Our commitment.

WUKA stands for Wake Up Kick Ass; and we strive to empower anyone that bleeds with the best quality, sustainable leak-proof products, while breaking the taboos and stigma surrounding the menstrual cycle.

Founded in 2017 by Ruby Raut, WUKA was the first in the UK to produce fully leak-proof reusable period underwear that completely replaces the need for single-use pads, liners and tampons. WUKA offers the largest range of inclusive underwear and sportswear for all sizes, life stages and flows.

A proud B Corp, WUKA apparel is accredited and designed to be kind to both body and planet. Find out more at www.wuka.co.uk

Menopause-friendly products from WUKA

For Light Leaks Incontintence- WUKA dry Tech

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WUKA Ultimate™ High Waist - heavy flow:

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WUKA Ultimate™ Lace Midi Brief- Medium flow

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WUKA Everyday

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Stretch Multi-size High Waist for Heavy Flow

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WUKA founder Ruby Raut said, ‘To date, we have helped half a million women experience a more leak-proof, sustainable period, many of whom have since journeyed into perimenopause and menopause – confident and comfortable in their WUKA.

Our mission is to empower everyone to kick ass – especially in mid life. We are proud to be the first period and incontinence brand to adopt the M-Tick across our packaging and marketing platforms and to be recognised as “breakthrough partner” winners at the annual GenM awards for the work we have been doing to smash taboos and provide the menopause community with our eco-friendly products

Ruby Rault

Founder

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.