Wild - GenM

Our commitment.

At Wild Cosmetics, our mission is to support women’s wellness through every stage of life with our natural, sustainable products.

When GenM invited us to be part of their transformative menopause initiative, we eagerly joined their mission. This collaboration aligns perfectly with our dedication to empowering women and promoting holistic health. Our sustainable products, such as our natural deodorant, can play a crucial role in enhancing comfort and well-being during menopause. We are excited to work with GenM to change the conversation around menopause, ensuring that women receive the understanding and support they deserve during this pivotal time.

Menopause products available at Wild

Deodorant, Cases and Refills

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We are incredibly proud to be part of the Gen-M initiative and receive the M Tick in recognition of providing effective products for those experiencing menopause. Through our partnership, we aim to foster open conversations around this often-overlooked phase of life and contribute to an improved quality of life for those undergoing this transition.

Charlie Bowes-Lyon

CMO

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.