Tesco - GenM

Our commitment.

Menopause impacts us all. We will either experience it ourselves or have family members, friends and colleagues that experience it.

Tesco is committed to providing accessible Menopause support and transforming the shopping experience to help both customers and colleagues prepare for and manage their Menopause symptoms.

Customers can browse a dedicated menopause filter under the Health & Beauty section of Tesco.com, where they will find more than 450 carefully curated products chosen as a result of research into online shopping habits of people going through the menopause.

Working with Gen M has helped Tesco to support people through this time in their life without adding additional worries or pressure.

Menopause-friendly products from Tesco

TENA Silhouette Incontinence Pants Normal Size Medium 12 Pack

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Newfoundland Menopause Self-Test Kit with 2 Tests

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Canescool Soothing Cream Gel 15G

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Fussy Natural Deodorant Refill Wavy Days

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Vitawell Women's Health Menopause Support 60 Capsules

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Tesco is committed to transforming the shopping experience for those going through the menopause and working with Gen-M helps us to support both our customers and colleagues. Our online filter provides reassurance around what products are safe to use and also helps signpost products that can ease the symptoms associated with menopause. With more than 130,000 women working for Tesco, we are also supporting colleagues going through the menopause with a number of initiatives, including menopause-friendly uniforms made from a lightweight, more breathable fabric that is cooler and more comfortable to wear at work.

Tom Lye

Tesco’s Category Director for Health and Wellness

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.