Simba - GenM

Our commitment.

As a sleep tech firm, we here at Simba pride ourselves on engineering the perfect night’s rest for all. That’s why we’ve collaborated with GenM, the official menopause partner for brands.

Working together closely, we’ve adopted the M-Tick – the world’s first recognisable menopause-friendly symbol. The symbol will make it easy for consumers to find products online that support one or more of the 48 symptoms of menopause.

Find the M-tick on our Summer Hybrid® Duvet, Stratos® Pillow, Hybrid Firm Pillow, Hybrid Pillow, and Cooling Body Pillow; all fitted with advanced Stratos® temperature control technology to help regulate sleep temperature, which can help support menopausal and perimenopausal women by providing an instant cooling sensation and actively drawing heat away from the body.

Menopause-friendly products from Simba

The Simba Hybrid® Pillow

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The Simba Hybrid® Firm Pillow

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The Simba Stratos® Pillow

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The Simba Cooling Body Pillow

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The Simba Summer Hybrid® Duvet

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We are delighted to be working with GenM by displaying the M-tick so customers experiencing symptoms of menopause can confidently navigate their way to finding the Simba products that best suit them.

Our ethos is all about everyone getting the best sleep possible, and no one being left feeling the negative effects of a bad night.

By working with GenM, they can help us do just that.

Steve Reid

CEO and Founder of Simba

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.