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Pura encourages the use of collagen supplements to help women take back control through science, unlocking the secret to a positive life.
Pura is proud to be joining a collective of likeminded brands and companies all with one mission; to improve the menopause experience for all. Like GenM, Pura believes in transparency around the subject of menopause, therefore eliminating the stigma.
We are delighted to be working with GenM on breaking taboos, encouraging visibility to women and their symptoms, supporting them throughout. Pura was created as a solutions-based collagen company, and this is exactly what we aim to offer menopausal women; solutions.

Jennifer Mo
Founder
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.