Optrex - GenM

Our commitment.

Optrex is the number 1 eyecare brand in the GB market helping to treat & prevent a range of eye conditions, this success is the result of over 90 years of research and development.

With a full range of products across a variety of eye conditions & product formats, Optrex supports sufferers in finding find the right product for them.

Optrex is proud to be part of Reckitt, a leading global health and hygiene company. At Reckitt, diversity and inclusion play an integral part in driving successful business outcomes. Reckitt is committed to attracting, fully supporting and retaining diverse talent, representative of the full spectrum of consumers they serve. We launched our Menopause awareness resources back in 2022 and our global guidance on supporting Menopause in 2023.

^{*Source: 2025 NielsenIQ data, Value & Units, Eye Preparations (Client defined) 52 w/e 06/09/25M}

We’re really pleased to be able to support people going through the menopause, providing relief for a commonly overlooked symptom – dry eyes. Reckitt is proud to partner with GenM to help raise awareness and provide meaningful solutions during this important life stage.

Catherine Mullhall

Co-lead of UKI Women at Reckitt

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.