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At MTHK, we take pride in offering vegan, preservative-free, and cruelty-free eye care products that resonate with GenM’s vision of providing unwavering support and representation for menopausal women. Our shared commitment to ethical standards and consumer welfare makes our collaboration a seamless and purposeful alliance.
As a GenM Partner, we actively contribute to dismantling stigmas surrounding menopause. At MTHK, we passionately empower women navigating this significant phase of life, striving to reshape conversations and provide invaluable support and care through our products and health guides.
GenM aims to raise awareness about the 48 symptoms of menopause. MTHK’s expertise in eye care relieves symptoms like dry and watery eyes during menopause

PROFESSOR DAWN SIM
CONSULTANT OPHTHALMIC SURGEON AT MOORFIELDS EYE HOSPITAL, CO-FOUNDER AT MTHK
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.