Morrisons - GenM

Our commitment.

Morrisons is passionate about supporting everyone on their menopause journey, with many people often going through this transition during their working lives.

We are empowering our colleagues to feel confident about discussing their menopause symptoms and supporting customers in store by creating a comfortable and reassuring environment. We hope through this important work, we will raise awareness of menopause and finally end the ‘taboo’ – helping to improve the experience of our customers and colleagues.

Menopause-friendly products from Morrisons

Vitabiotics Menopace Original Tablets

Shop Now

Always Discreet Normal Pads Value Pack 24s

Shop Now

Colgate Total Advanced Enamel Strength Toothpaste

Shop Now

Sanex Expert Skin Moisturising Shower Gel

Shop Now

Vitawell Relax Gummies 50s

Shop Now

SOLV Collagen & COQ10 gummies

Shop Now

The aim of our collaboration with GenM Collective, is to help our customers, who are either experiencing or will experience symptoms of menopause, to recognise their symptoms early and provide them with the relevant products to improve their personal experience. We hope that we can expand the roll-out to further stores in the future to help raise awareness of the common signs of menopause to our customers and to provide education on the specific products which can help them.

Michael Figg

Senior Buying Manager

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

Join the Collective
Marketing & Events
Media & Press
Collaboration Opportunities
Other

Item 1

"*" indicates required fields

First name*

First name Last name

Brand/organisation name*

Job title*

Email address*

Contact number*

Website*

Main Business Type*

Main Business Category*

Which primary country do you operate in?*

How did you hear about us?*

Any other helpful information you would like to provide?

Item 2

"*" indicates required fields

First name*

First name Last name

Enter organisation or company*

Job title*

Email address*

Contact number

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Publication*

Job title*

Email address*

Contact number

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Company*

Job title*

Email address*

Contact number

Website*

Main Business Type*

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

Item 2

"*" indicates required fields

First name*

First name Last name

Organisation/Company*

Job title*

Email address*

Contact number

Website*

Main Business Type*

How did you hear about us?*

Please provide details of your enquiry so that we can connect you to the right team.*

VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.