Mitchum - GenM

Our commitment.

At Revlon we are working towards raising awareness of menopause and its effect on women’s lives with our wide range of personal care and beauty products.

Mitchum, our antiperspirant deodorant brand, is proven to prevent sweat and odour for 48-hours with our Triple Odour Protection technology.

The brand’s mission is to give people the confidence to enjoy and embrace life.

We are here to champion confidence during menopause and help women stay true to themselves even during the challenges that it can bring.

Menopause-friendly products from Mitchum

Mitchum Powder Fresh Antiperspirant Deodorant Spray 200ml

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Mitchum Powder Fresh Antiperspirant Deodorant Roll On 100ml

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Mitchum Shower Fresh Antiperspirant Deodorant Spray 200ml

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Mitchum Shower Fresh Antiperspirant Deodorant Roll On 100ml

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At Revlon we are proud to be part of the GenM collective and committed to break the taboos around Perimenopause and Menopause that are affecting millions of women in the UK everyday.

The ultimate goal of this partnership is to work together towards a future where all women feel seen by making menopause more visible.

Joanna Hutton

Commercial Director

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.