Matalan - GenM

Our commitment.

At Matalan, we’re proud to be the first clothing retailer to collaborate with GenM, launching a new range of products that have been verified as menopause friendly.

We’re really passionate about serving and supporting women through this period of their lives, providing access to a curated range of lingerie, nightwear & sportswear. Each one has been analysed against all 48 symptoms of the menopause and verified to support at least one of these symptoms.

New lingerie includes comfortable 2-pack sets, slips and cami tops that are made from HeiQ Smart Temp cooling fabrics or High IQ Cool comfort fabrics that help with hot flushes. Period briefs are available to help women who are experiencing irregular periods, and thermal tops and leggings provide exceptional insulation in the cold seasons.

Long-sleeve, button through pyjamas and nightshirts made from 100% cotton help women keep cool at night during menopause.

A selection of our Souluxe sportswear has moisture wicking elements to help with hot flushes.

Menopause-friendly products from Matalan

Menopause 2 Pack, Pink & Navy Bralettes

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Menopause 2 Pack, Black & White Full Knickers

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Menopause Nude Slip Dress

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Menopause 2 Pack, Pink & Navy Brazilian Knickers (rear view lady)

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Menopause Nude Cami Top

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Matalan is proud to put its customer first. In practice, this means finding ways to make their lives that little bit easier with products that truly make a difference. Launching a menopause range was a natural next step for us as an inclusive retailer, and our hope is that it will play some small part in helping menopausal and peri-menopausal women to feel confident and supported.

This initiative wouldn’t have been possible without the partnership and guidance of the GenM team, whose unique insights and expertise will ensure our range achieves exactly what it sets out to do.

Ali Jones

Chief Customer & Omni-Channel Officer of Matalan

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.