Centrum Advance 50+
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Haleon has set the ambition of helping a billion more people be included in opportunities to better manage their everyday health.
We know that menopausal women face barriers to accessing the care that they need. Through our purposeful brands, we want to form part of the solution in making menopause more visible in-stores, online and in society. This is why our partnership with Gen M is so important to us.
This commitment extends to our employees too. Our Global Menopause statement outlines support for employees experiencing menopausal and perimenopausal symptoms, including adjustments to working arrangements and the workplace environment. It also provides tools for managers and employees to support their team members.
Haleon is extremely proud of our partnership with GenM, with our trusted and familiar brands Voltarol and Centrum receiving the MTick.
I am passionate about ensuring that we can empower women with choice to help manage signs and symptoms of the menopause. Combining Haleon’s trusted science and deep human understanding, with the power and reach of GenM’s collective, will result in an impactful collaboration to help drive change and choice for women across the UK.

Jo Cooper, General Manager
Haleon UK & Ireland
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.