Fussy - GenM

Our commitment.

Hello, we’re Fussy and we’re on a mission to banish single-use plastic from your bathroom.

Fussy is the UK’s highest rated natural deodorant, with plastic-free refills and clean, effective ingredients that care for your skin as well as the planet. Backed by science, it contains a probiotic that literally eats sweat for breakfast so keeps you smelling fresh for over 24 hours.

We are committed to continue to support those in menopause with effective products and to play a part in normalising the conversation.

Menopause-friendly products from Fussy

Coconut Milk Starter Pack

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Jasmine Bloom Starter Pack

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Tropic Tonic Starter Pack

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Lavender Fields Starter Pack

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We’re really proud to join GenM on their mission to inform, empower and support the millions in menopause. Offering effective, natural products, we aim to give more choice and help everyone find products that work best for their bodies. We love hearing from our menopausal Fussy fans that we have helped them to feel confident and fresh.

Power to your pits!

Matt Kennedy

CEO

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.