Femfresh - GenM

Our commitment.

Menopause Commitment: At Femfresh, we believe that every woman deserves to feel fresh, confident, and comfortable through every stage of life—including the menopause.

We are committed to supporting women’s intimate health with products that are pH-balanced, dermatologically and gynaecologically tested, and specifically designed to respect the body’s natural balance. As part of our partnership with GenM, we pledge to champion better education, product transparency, and open conversations around menopause and intimate care. We are here to break taboos and provide practical support to help women navigate this life stage with confidence.

Menopause-friendly products from Femfresh

Femfresh Daily Intimate Wash

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Femfresh Sensitive Wash

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Femfresh Deodorant Spray

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Femfresh Sensitive Wipes

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At Femfresh, we’re proud to stand with GenM to spotlight the real experiences of women during menopause. Intimate care is an essential part of wellbeing, and we’re here to ensure it’s never an afterthought.

Rossana Doldi

Marketing Director, Church and Dwight UK

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.