E45 Face Hydrating Serum
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E45
Partners
Our commitment
At E45, we’re proud to stand with Gen M, supporting women through menopause. Our goal is straightforward: to help everybody feel comfortable in their skin every day.
It all started back in 1952, when a Boots chemist created the first tub of E45 Cream after a customer asked for something to soothe, relieve and protect their skin. Since then, we’ve spent over 70 years combining trusted dermatological expertise with simple, fuss-free care that really makes a difference. By partnering with Gen M, we can continue our mission, supporting women through menopause with proven skincare — helping them feel more comfortable, more confident, and ready to be their best every day.
Menopause products available at E45
Women’s health has been overlooked for far too long — especially when it comes to menopause. I’m really proud of E45’s partnership with GenM and the MTick, helping women find products that truly support them through this stage of life.
At Karo, we want everyone to feel seen, heard, and cared for — and this is a small but important step in that direction.
Anna Hale
Chief Marketing Officer, Karo Healthcare
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