Dove - GenM

Our commitment.

At Dove, we are immensely proud to collaborate with Gen M, an influential collective dedicated to championing education and empowering women navigating menopause.

By aligning with organizations like Gen M, we reinforce our commitment to challenging stigmas and advocating for better representation at every stage of life.

For over 20 years, Dove has led the charge in reshaping beauty standards, calling on society, media, and the personal care industry to rethink the way women are represented. We’ve faced up to the harmful impact of unrealistic beauty ideals, ensuring that women and girls are seen, heard, and celebrated for being themselves. Our partnership with Gen M strengthens this vision, ensuring that every woman can shop with confidence and navigate the retail landscape during this time of their life.

Menopause products available at Dove

Pro Age Body Wash For Ageing Skin 400 ml

Shop now

Advanced Care Original Antiperspirant Deodorant Spray 200ml

Shop now

Dove is proud to partner with Gen M because we share a deep commitment to inclusivity and representation. We believe every stage of life deserves to be seen, supported, and celebrated—including menopause. Together with Gen M, we are using the MTick to raise awareness of what product solutions we have to help combat common menopause symptoms such as dry skin and excess sweating .

Libby Shiel

Dove Marketing Manager

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.