Colgate - GenM

Our commitment.

At Colgate, we believe that everyone deserves a future they can smile about.

That’s why we’re committing to partner with GenM, our mutual retailer partners and oral care professionals to drive real change by providing better access to oral health information during the menopause.

We also have a range of clinically proven, MTick certified products that can help to protect the mouth from common oral health issues before, during, and after menopause.

Menopause-friendly products available from Colgate

Colgate Total Advanced Gum & Sensitive Care

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Colgate Total Advanced Deep Clean

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Colgate Total Advanced Whitening

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Colgate Sensitive Instant Relief Repair + Gentle Whitening

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Colgate Sensitive Instant Relief Repair + Multiprotection

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Colgate Total Advanced Enamel Strength

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Colgate-Palmolive is a caring, innovative growth company that’s reimagining a healthier future for all people, their pets and our planet. That’s why we’re committing to partner with GenM and our mutual retailer partners to drive real change by providing better access to oral and skin health information during the menopause. We’re also proud to offer a range of MTick certified Colgate and Sanex products that are clinically proven to address common oral and skin health concerns experienced before, during and after menopause

Viviana Moreno

Senior Director of Customer Development at Colgate-Palmolive

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.