Bray Leino - GenM

Our commitment.

At Bray Leino we drive growth through creativenergy®. Not just in our work, but in our people – fuelling a compassion-led culture & community, where we all feel safe to discuss wellbeing openly and support each other wholeheartedly. And that investment in our people translates into growth for our Clients.

These principles guided us with our award-winning work for Gina by breaking down barriers & taboos and sparking conversations around vaginal dryness after the menopause. The lack of conversation meant many women suffered in silence; our empowering launch campaign enabled Gina to offer hope to over 5 million UK women.

Menopause-friendly products from Bray Leino

Healthcare Now

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ABG Consultancy

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Innovation Radar

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TargetR

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The average age in the advertising industry is just 33. That’s more than ten years younger than the average age of menopause onset. At Bray Leino, we recognise the value older team members bring, with their experience and different perspective. As employers, we believe it’s crucial to promote awareness, understanding and provide support to all of our employees.

Research for our Client, Gina, proved how extensively the menopause impacts lives, and how transformative the right products and services are. So, beyond our own house, we also challenge and support our Clients to create products and communications to effectively support this underserved market.

Kate Cox

CEO Bray Leino

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.