Bayer - GenM

Our commitment.

The GenM partnership is part of our commitment to being a voice for change in menopause in the workplace and in the wider society.

In October 2022, Bayer signed up to the Menopause Workplace Pledge to take positive action and ensure every employee who is going through menopause is supported. In 2023, we also introduced a number of support services and tools in relation to menopause for our employees and their partners in the UK and Ireland.

Our partnership with GenM and its network of credible menopause experts and retail and brand members strengthens our commitment to bringing out the best propositions to those going through the menopause. Within the UK Consumer Health team, we have significantly invested in research and have a strong commitment to moving at pace towards solutions that could make a difference for menopausal women.

Mike Knowland

GM for Bayer Consumer Health, Northern Europe

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.