Built on credibility,
delivered with trust.
More than just a symbol, the MTick builds consumer confidence through trust.
More than just a symbol, the MTick builds consumer confidence through trust.
MTick Criteria
For brands or retailers to display the MTick they must meet one or more of the following robust menopause-friendly criteria:
Backed by Claims
Authorised medicinal, cosmetic, or health claims supported by regulatory bodies such as EFSA or FDA, with robust scientific evidence.
Tried and tested
Clinical or user trials with menopausal women showing statistically significant results for specific menopause signs.
Features technology
Functionality or materials proven to support a menopause-related need through independent testing.
In addition to meeting one or more of the MTick criteria above, we will also assess a product's Trustpilot reviews to ensure it is highly rated (4+ stars) by customers.
How we created the MTick®
In 2022, inspired by our research findings, we teamed up with Boots, the UK’s leading beauty retailer and GenM Founding Partner, to define the MTick and its criteria process.
Partnering with teams across the business including pharmacy and legal, we built the criteria for the MTick. Then, after successfully piloting it on 500 products and in 1,000 Boots’ stores, we launched it to our entire collective of partners in April 2023.
One small MTick,
One purposeful growth opportunity
The purposeful growth opportunity for investing in menopause-friendly retail solutions is clear. As proven by EPIC Conjoint’s and Kantar’s research, the MTick delivers significant commercial and purposeful advantage across multiple categories for brands and retailers.
Drives product sales uplift
Boosts brand
loyalty
Outperforms established shopping models
Join us
Read our latest research in partnership with Kantar and Epic Conjoint to discover how the MTick® is the key to unlocking a $600bn global market.
Join purposeful brands and retailers
proudly displaying the MTick®
Join the Collective.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
If your enquiry is for something else, please select the most relevant tab for you:
- Join the Collective
- Marketing & Events
- Media & Press
- Collaboration Opportunities
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