The GenM Awards celebrates the legacy-making brands and retailers transforming the shopping experience for millions of women in menopause.
Introducing our powerhouse panel of judges – experts and leaders from across the retail industry who brought their knowledge and insight to select our winners, driving the menopause category and shaping the future of purposeful retail.
The GenM Awards are the world’s first accolades dedicated to recognising the brands, retailers, and organisations driving real change for those experiencing menopause.
Celebrating innovation, awareness, and action, the Awards shine a spotlight on the partners who are breaking taboos, improving visibility, and creating meaningful support through products, campaigns, and workplace initiatives.
Winner
Celebrating the retailer at the forefront of menopause visibility with designated spaces both in-store and online, empowering women to search, source and shop for menopause-friendly solutions with confidence.
Winner
Awarded to the retailer with a standout campaign raising awareness of menopause, underpinned by education, societal change and authentic representation. This retailer has helped drive real change for ‘the change’ through a campaign initiative.
Winner
Recognising the brand that launched a certified menopause-friendly product to support one or more of the 48 signs of menopause. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer.
Winner
Celebrating the brand offering more choices to menopausal consumers with a product range that empowers women to manage their menopause their way. This brand is committed to meeting the unique needs of this audience with a considered range of certified menopause-friendly products.
Winner
Awarded to the brand that has excelled in deploying the MTick across products and marketing channels, empowering women to more easily and with trust, search, source and shop for menopause-friendly solutions.
Winner
Awarded to the brand with a standout campaign raising awareness of menopause, underpinned by education, societal change and authentic representation. This brand’s campaign has spotlighted the 48 signs and helped redefine the menopause conversation from fear to thrive.
Winner
Recognising the challenger brand that launched a certified menopause-friendly product to support one or more of the 48 signs of menopause. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer.
Winner
Celebrating the challenger brand offering more choices to menopausal consumers with a product range that empowers women to manage their menopause their way. This challenger brand is committed to meeting the unique needs of this audience with a considered range of certified menopause-friendly products.
Winner
Awarded to the challenger brand that has shown impressive business growth and market expansion in the menopause sector. Through increased product listings, expanded reach, and strategic partnerships, this brand has successfully scaled to serve menopausal women better.
Voted by GenM
Winner
Spotlighting the retail partner that, alongside GenM and the MTick, is pioneering a new menopause retail category with a focus on visibility, trust and choice. This standout retailer proudly supports VisionM by designating space for menopause in-store and online, while driving societal change.
Winner
Awarded to the standout brand partner that is committed to delivering better visibility, choice, and trust to menopause through its partnership with GenM and the MTick. This incredible brand not only proudly supports VisionM through their collaboration but also demonstrates a deep commitment to their customers by enhancing their product offering and menopause proposition. Together, they’re making the menopause experience better today than yesterday.
Voted by menopausal women
Winner
Celebrating the challenger brand recognised by its menopausal customers for its exceptional commitment to improving the menopause experience and empowering them to thrive. Through products, educational support and marketing, this brand delivers women with better choices to manage their menopause their way.
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.
