Birdie & Claire

Our commitment.

Women of every age deserve to dress in styles that make them feel confident.

Intentional design can help make clothing feel good during and post-menopause. We are proud to partner with GenM and join the pioneering like-minded brands and organizations who are revolutionizing attitudes towards menopause and aging.

We’re excited to engage with GenM and the collective of like-minded brands shattering outdated stereotypes of menopause. The GenM research and thought partnership will be invaluable to better serving our customers and people in menopause.

Julie Corwin

Founder

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.