The MTick Awards
The GenM Awards celebrates the legacy-making brands and retailers transforming the shopping experience for millions of women in menopause.
The universal symbol for menopause-friendly shopping, our partners are bringing more visibility, choice and trust through menopause-friendly product ranges, clear signposting, awareness and representation.
Together, driven by the MTick and a Collective commitment to VisonM, they’re empowering women everywhere to live their best menopause.
Our judges
Introducing our powerhouse panel of judges – experts and leaders from across the retail industry who brought their knowledge and insight to select our winners, driving the menopause category and shaping the future of purposeful retail.
I am genuinely blown away by the engagement in this year’s GenM Awards, from the calibre of entries to our incredible judging panel. The GenM Awards spotlight the purposeful progress our partners are powering in raising awareness, transforming the rhetoric of menopause and creating a truly game-changing retail category. Together, we’re empowering every woman with the choice and opportunity to thrive.
Heather Jackson, CEO & Co-Founder, GenM
Winner
Celebrating the retailer at the forefront of menopause visibility with designated spaces both in-store and online, empowering women to search, source and shop for menopause-friendly solutions with confidence.
Winner
Awarded to the retailer with a standout campaign raising awareness of menopause, underpinned by education, societal change and authentic representation. This retailer has helped drive real change for ‘the change’ through a campaign initiative.
Winner
Recognising the brand that launched a certified menopause-friendly product to support one or more of the 48 signs of menopause. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer.
Winner
Celebrating the brand offering more choices to menopausal consumers with a product range that empowers women to manage their menopause their way. This brand is committed to meeting the unique needs of this audience with a considered range of certified menopause-friendly products.
Winner
Awarded to the brand that has excelled in deploying the MTick across products and marketing channels, empowering women to more easily and with trust, search, source and shop for menopause-friendly solutions.
Winner
Awarded to the brand with a standout campaign raising awareness of menopause, underpinned by education, societal change and authentic representation. This brand’s campaign has spotlighted the 48 signs and helped redefine the menopause conversation from fear to thrive.
Winner
Recognising the challenger brand that launched a certified menopause-friendly product to support one or more of the 48 signs of menopause. This product stands out for its innovative development, packaging, marketing and execution tailored to the menopausal consumer.
Winner
Celebrating the challenger brand offering more choices to menopausal consumers with a product range that empowers women to manage their menopause their way. This challenger brand is committed to meeting the unique needs of this audience with a considered range of certified menopause-friendly products.
Winner
Awarded to the challenger brand that has shown impressive business growth and market expansion in the menopause sector. Through increased product listings, expanded reach, and strategic partnerships, this brand has successfully scaled to serve menopausal women better.
Voted by GenM
Winner
Spotlighting the retail partner that, alongside GenM and the MTick, is pioneering a new menopause retail category with a focus on visibility, trust and choice. This standout retailer proudly supports VisionM by designating space for menopause in-store and online, while driving societal change.
Winner
Awarded to the standout brand partner that is committed to delivering better visibility, choice, and trust to menopause through its partnership with GenM and the MTick. This incredible brand not only proudly supports VisionM through their collaboration but also demonstrates a deep commitment to their customers by enhancing their product offering and menopause proposition. Together, they’re making the menopause experience better today than yesterday.
Voted by menopausal women
Winner
Celebrating the challenger brand recognised by its menopausal customers for its exceptional commitment to improving the menopause experience and empowering them to thrive. Through products, educational support and marketing, this brand delivers women with better choices to manage their menopause their way.
Don’t miss your opportunity to be part of leading the change. Stay tuned for more details.
