Boots x GenM

Helping women navigate menopause with confidence

Boots partnered with GenM in 2022 as a founding retail partner, helping launch the MTick across Boots stores and boots.com to make menopause support more visible, accessible and easier to navigate.

United by the MTick, Boots and GenM are working together to help customers better understand menopause, access trusted products and services, and feel more supported throughout every stage of their menopause journey.

A One-Stop Destination for Menopause Support

As one of the UK’s leading health and beauty retailers, Boots joined the GenM Collective to help drive greater visibility, education and support for the 15.5 million women in the UK navigating menopause.

Through dedicated menopause support, healthcare services, MTick®-certified product visibility and educational content, Boots is helping create a more supportive and accessible menopause shopping experience across both physical and digital touchpoints.

The partnership also reflects Boots’ wider ambition to help normalise conversations around menopause, support customers with greater confidence and position Boots as a trusted destination for menopause support, products and advice.

The Impact

As a retailer we have made an imapct in the following areas:

5000
menopause boxes produced during activation campaign
7
stores featuring Dove x Boots menopause activation
Dedicated
Boots Menopause Hub and menopause services
185
stores featuring Charles Worthington menopause activation

Supporting women in-store & online

Through its partnership with GenM, Boots has combined trusted healthcare expertise, menopause education and MTick-certified product visibility to help create a more supportive menopause shopping experience across both physical and digital touchpoints. From dedicated in-store activations and educational displays to online menopause guidance, healthcare services and symptom-led support, the partnership is helping customers more easily access the products, advice and reassurance they may need throughout perimenopause and menopause.

Boots customers can also access a range of specialist menopause support services including menopause consultations, HRT advice, mental health support, vaginal dryness treatment and symptom specific healthcare guidance through the Boots Menopause Hub and wider healthcare offering.

In-Store Visibility

Dedicated menopause activations across Boots stores helped increase awareness and visibility of MTick-certified products through educational displays, aisle takeovers and branded customer touchpoints.

Online Menopause Hub

The Boots Menopause Hub provides educational guidance, symptom support and easier access to menopause-friendly products and healthcare services designed to support women through every stage of menopause.

Healthcare expertise & support

Boots customers can access a range of menopause support services including menopause consultations, HRT support, symptom-led guidance and healthcare advice designed to help women better navigate perimenopause and menopause with confidence.

A shared commitment

As a progressive and responsible organisation, we believe menopause should no longer be something to be feared, and that people should enter this key life stage feeling supported and truly valued.

Boots

Together with Boots, we are helping create a more visible, trusted and supportive menopause shopping experience by combining healthcare expertise, education and menopause-friendly product discovery across both retail and healthcare environments.

Heather Jackson,

CEO & Co-Founder, GenM

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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Boots

Boots x GenM

A One-Stop Destination for Menopause Support

The Impact

menopause boxes produced during activation campaign

stores featuring Dove x Boots menopause activation

Boots Menopause Hub and menopause services

stores featuring Charles Worthington menopause activation

Supporting women in-store & online

In-Store Visibility

Online Menopause Hub

Healthcare expertise & support

A shared commitment

Find out more about the MTick®and the Collective.

Find out more about the MTick®
and the Collective.