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The MTick® lands in Australia. We are proud to announce that TerryWhite Chemmart is the first Australian pharmacy to partner with GenM and display the MTick in-store and online.
Launching this month, menopause-friendly activations are being rolled out across more than 620 TerryWhite Chemmart pharmacies to support the 4.5 million women in Australia currently experiencing menopause, empowering them to search, source and shop with choice and clarity.
The in-store activations feature a range of products recognised to support one or more of the 48 menopause signs, including educational information at point-of-sale and online. Specialised women’s health training and resources are available, helping TerryWhite Chemmart’s pharmacy staff support customers to navigate their menopause with confidence.
Discover the menopause-friendly hub: https://terrywhitechemmart.com.au/health-information/mtick
Partnering with GenM enables us to respond to a clear and growing customer need. Rolling out the MTick® across our national network of community pharmacies strengthens our commitment to inclusive healthcare and reinforces our role as a trusted health partner for women at every stage of life.

Krystel Tresillian
General Manager at TerryWhite Chemmart
If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.
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By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.