Curated Beauty

Our commitment.

At Curated Beauty London, menopause isn’t a trend we’re tapping into, it’s a life stage we actively design for. As three women in midlife ourselves, we understand how hormonal shifts can impact skin, hair, energy, sleep and confidence, often all at once.

Our commitment is to create fewer, better beauty and wellness products that genuinely support women through perimenopause, menopause and beyond without overcomplication, fear-based messaging or unrealistic promises. Every product is intentionally formulated, expert-backed, age-aware and designed to work with your body as it changes, helping us women feel informed and empowered at every stage of midlife.

Our website: www.curatedbeauty.london

Menopause can feel overwhelming because we may experience so many changes at once, and us women are often left to join the dots themselves. At Curated Beauty, our role is to simplify that journey. We focus on thoughtful formulations, clear education and products that fit real lives, so you feel supported rather than sold to during this stage of life. We’re here to make midlife feel vibrant and truly enjoyable

Natalie Ingham

Co-Founder Curated Beauty London

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

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If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.