Woolroom

Our commitment.

Helping women sleep better throughout menopause

Our mission at Woolroom is to help people get better, cleaner and more sustainable sleep through the use of natural wool bedding. Disrupted sleep is one of the most common symptoms of menopause, so by partnering with MTick, we are committing to helping women understand how to get the deep, restorative sleep required for their happiness, health and wellbeing. The miracle properties of wool are evidenced by scientific research, so we want to empower women with trusted information that enables them to make the best choice possible for their sleep environment.

Menopause can have a profound impact on sleep, with more than 83% of menopausal women suffering from broken sleep due to symptoms like night sweats and overheating. That’s why our partnership with MTick is so important to us – it represents our ongoing commitment to supporting women through every stage of their menopause journey, with completely natural, chemical-free materials and credible evidence that allows them to rest easy in their bedding choices.

Wool is temperature regulating and moisture managing due to air pockets within its fibres, which transmit heat and moisture away from the body more effectively than any other fibre type. This breathability helps to prevent that familiar feeling of waking up hot and sweaty, creating a more comfortable sleep environment for those experiencing temperature changes. With less sleep disruption comes a deeper, more restorative sleep, leaving you feeling your best self the next day.

Chris Tattersall

Managing Director of Woolroom

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.

Our commitment.

Bringing the MTick® to life

Find out more about the MTick®and the Collective.

VisionM

Find out more about the MTick®
and the Collective.