WHSmith x GenM

Making Menopause Support More Visible On The Go

Explore Menopause-Friendly Products On The Go

WHSmith became the first travel retailer to join the GenM Collective, helping bring greater visibility, accessibility and confidence to menopause support for women wherever life takes them.

United by the MTick, WHSmith and GenM are working together to improve the menopause shopping experience through trusted product discovery, dedicated menopausefriendly activations and increased visibility of products that may support one or more of the 48 signs of menopause.

Supporting Women On Every Journey

As the first travel retailer to partner with GenM, WHSmith is helping make menopause support more accessible in locations where women need it most, including airports, hospitals and travel hubs across the UK. The partnership combines menopause-friendly product discovery, dedicated MTick visibility and educational signage to help customers more easily identify trusted products whilst travelling, commuting, visiting loved ones or navigating everyday life on the move.

By bringing menopause support into high-footfall travel environments, WHSmith is helping normalise menopause and ensure women can access trusted support wherever they are.

The Impact

As a retailer we have made an imapct in the following areas:

First
travel retailer to join the GenM Collective
31
hospital locations featuring menopause-friendly activations
Enhanced
MTick visibility through dedicated signage and displays
3
Airport activations launched at Gatwick North, Birmingham Airport and London Heathrow

Visibility Where Women Need It Most

Through its partnership with GenM, WHSmith is helping make menopause support more visible and accessible through dedicated menopause-friendly activations, trusted product discovery and enhanced MTick signposting across travel and healthcare environments.

Whether travelling through an airport, commuting, visiting loved ones or attending hospital appointments, customers can more easily identify menopausefriendly products that may support one or more of the 48 signs of menopause. Supported by dedicated MTick visibility, educational messaging and curated product ranges, the partnership is helping women search, source and shop with greater confidence wherever life takes them.

Menopause-Friendly Product Discovery

A curated range of menopause-friendly products helps customers more easily identify trusted solutions that may support one or more of the 48 signs of menopause.

Visibility & Signposting

Dedicated MTick signage, displays and digital screens help improve awareness and make menopause-friendly products easier to find whilst on the go.

Education & Awareness

Educational messaging and menopause-friendly activations help increase visibility of menopause and encourage greater understanding amongst customers.

A shared commitment

At WHSmith, we’re proud to provide travellers with the products they need, exactly when they need them most, and sometimes, that means recognising the often invisible needs of those experiencing menopause. By supporting GenM and spotlighting menopause-friendly products across our stores, we’re not only improving the customer experience and helping travellers navigate the recognised signs of menopause on the go; we’re taking another meaningful step forward in how we support our people and the communities we serve.

Anna Lloyd,

Commercial Director UK Travel

Now, thanks to WHSmith and the MTick, menopause support is more visible and accessible. Women can shop with confidence, wherever life takes them, knowing that trusted products are right there when they need them most.

Heather Jackson,

CEO & Co-Founder, GenM

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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WHSmith

WHSmith x GenM

Supporting Women On Every Journey

The Impact

travel retailer to join the GenM Collective

hospital locations featuring menopause-friendly activations

MTick visibility through dedicated signage and displays

Airport activations launched at Gatwick North, Birmingham Airport and London Heathrow

Visibility Where Women Need It Most

Menopause-Friendly Product Discovery

Visibility & Signposting

Education & Awareness

A shared commitment

Find out more about the MTick®and the Collective.

Find out more about the MTick®
and the Collective.