WHSmith

Our commitment.

Fostering inclusion sits at the heart of who we are. We want everyone, our colleagues, and the millions of customers globally to feel supported, respected, and able to thrive no matter their perimenopause, menopause, and post menopause journey.

We’re committed to continue breaking the stigma around menopause by encouraging open and honest conversations, providing the right support for our people and line managers, and ensuring our products meet the needs of our customers.

We know that #InclusionWorkIsNeverDone. That’s why we will keep listening, learning, and improving to make sure the right support is in place for all perimenopause, menopause, and post menopause journeys.

At WHSmith, we’re proud to provide travellers with the products they need, exactly when they need them most, and sometimes, that means recognising the often invisible needs of those experiencing menopause. By supporting GenM and spotlighting menopause-friendly products across our stores, we’re not only improving the customer experience and helping travellers navigate the recognised signs of menopause on the go; we’re taking another meaningful step forward in how we support our people and the communities we serve.

Anna Lloyd

Commercial Director UK Travel

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.

Our commitment.

Bringing the MTick® to life

Find out more about the MTick®and the Collective.

VisionM

Find out more about the MTick®
and the Collective.