Naturiga - GenM

Our commitment.

We are a superfood & super snacks company operating in Turkiye & UK and have a simple philosophy: small details that make a big difference.

Our mission with the same simplicity is to improve people’s health and life with super plants such as nutritious greens to antioxidant-rich superfoods, plant based proteins…
There are 13 million menopausal women in Turkiye and 15,5 million women in the UK who represent a population too big to be neglected.

We are proud to be a GenM partner and to support women by providing nutritious superfoods, ease their menopause phase with the power of plants.

I grew in a society not easy to talk about the natures of being woman in many aspects. Today, as a mid-life women I am witnessing there are still these taboos in all around the World.

I am a strong advocate to do something both personally and professionally to break taboos, to raise awareness with a brave communication and nutritious foods, supporting women who are living the menopause part of their life.

We are so excited to partner with GenM and fully committed to be part of this important movement.

Tuba Yapıncak

Managing Partner of Naturiga

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.