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Murad

Murad - GenM Partner

Our commitment.

We’ve been formulating for hormonal ageing since 2002. Back when the industry didn’t even have a name for what was happening to women’s skin during perimenopause and menopause, Dr Murad gave it one: Youth Renewal. 24 years later, that’s still what we do. We help women find the version of themselves they recognise in the mirror, not younger-looking, just the one who reflects where they are now.

Menopause-friendly products from Murad

Murad - Partner Quote

At Murad, we’ve been formulating for hormonal ageing since 2002 – helping women find the version of themselves they recognise in the mirror; not just more youthful-looking, but the one who reflects where they are now.

Partnering with GenM means Australian women don’t just have to take our word for it. The MTick is proof, product by product, that what we’re saying actually works.

Emma Hindmarsh Conan

General Manager, Murad Australia

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.